The Language of Branding: Theory, Strategies, and Tactics

0 avg rating
( 0 ratings by Goodreads )
 
9780415899994: The Language of Branding: Theory, Strategies, and Tactics
View all copies of this ISBN edition:
 
 

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior.

Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence – and sales – of a brand. The book covers the fundamentals of brand language and applications for an array of marketing initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on the richness and complexity of language.

This book includes real-world case histories that demonstrate vividly how brand language is created and exercises that enable both students of marketing and marketing professionals to apply the book’s concepts and stimulate class discussion. The Language of Branding: Theory, Strategies and Tactics can be used in a number of courses, including consumer behavior, branding, advertising, linguistics, and communications.

"synopsis" may belong to another edition of this title.

About the Author:

Dawn Lerman is Professor of Marketing and Executive Director of the Center for Positive Marketing at Fordham University’s Gabelli School of Business, where she also serves as Associate Dean for Graduate Studies.

Robert J. Morais is Principal Emeritus of Weinman Schnee Morais, USA, and an Adjunct Professor at Columbia Business School, USA. A trained anthropologist, he has 35 years of experience working in advertising and marketing research for a range of global businesses.

David Luna is Professor and Chair of the Aaronson Department of Marketing and International Business at Baruch College, City University of New York, USA.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 150.00
US$ 134.84

Convert currency

Shipping: FREE
From United Kingdom to U.S.A.

Destination, rates & speeds

Add to Basket

Other Popular Editions of the Same Title

9780415806749: The Language of Branding: Theory, Strategies, and Tactics

Featured Edition

ISBN 10:  0415806747 ISBN 13:  9780415806749
Publisher: Routledge, 2017
Softcover

Top Search Results from the AbeBooks Marketplace

1.

Dawn Lerman, Robert J. Morais, David Luna
Published by Taylor Francis Ltd, United Kingdom (2017)
ISBN 10: 0415899990 ISBN 13: 9780415899994
New Hardcover Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2017. Hardback. Condition: New. Language: English . Brand New Book. The Language of Branding: Theory, Strategies and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence - and sales - of a brand. The book covers the fundamentals of brand language and applications for an array of marketing initiatives. Students will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on the richness and complexity of language. This book includes real-world case histories that demonstrate vividly how brand language is created and exercises that enable students to apply the book s concepts and stimulate class discussion. The Language of Branding: Theory, Strategies and Tactics can be used in a number of courses, including consumer behavior, branding, advertising, linguistics, and communications. Seller Inventory # AA69780415899994

More information about this seller | Contact this seller

Buy New
US$ 134.84
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

2.

Dawn Lerman (author), Robert J. Morais (author), David Luna (author)
Published by Taylor and Francis 2017-12-18, New York (2017)
ISBN 10: 0415899990 ISBN 13: 9780415899994
New Hardcover Quantity Available: 1
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Taylor and Francis 2017-12-18, New York, 2017. hardback. Condition: New. Seller Inventory # 9780415899994

More information about this seller | Contact this seller

Buy New
US$ 130.52
Convert currency

Add to Basket

Shipping: US$ 9.80
From United Kingdom to U.S.A.
Destination, rates & speeds

3.

David Luna, Dawn Lerman, Robert J. Morais
Published by Taylor & Francis Ltd, United Kingdom (2017)
ISBN 10: 0415899990 ISBN 13: 9780415899994
New Hardcover Quantity Available: 1
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description Taylor & Francis Ltd, United Kingdom, 2017. Hardback. Condition: New. Language: English. Brand new Book. The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence - and sales - of a brand. The book covers the fundamentals of brand language and applications for an array of marketing initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on the richness and complexity of language.This book includes real-world case histories that demonstrate vividly how brand language is created and exercises that enable both students of marketing and marketing professionals to apply the book's concepts and stimulate class discussion. The Language of Branding: Theory, Strategies and Tactics can be used in a number of courses, including consumer behavior, branding, advertising, linguistics, and communications. Seller Inventory # AA69780415899994

More information about this seller | Contact this seller

Buy New
US$ 142.40
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

4.

Dawn Lerman
Published by Taylor & Francis Ltd
ISBN 10: 0415899990 ISBN 13: 9780415899994
New Hardcover Quantity Available: 5
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description Taylor & Francis Ltd. Hardback. Condition: New. New copy - Usually dispatched within 2 working days. Seller Inventory # B9780415899994

More information about this seller | Contact this seller

Buy New
US$ 137.10
Convert currency

Add to Basket

Shipping: US$ 9.07
From United Kingdom to U.S.A.
Destination, rates & speeds

5.

Lerman Dawn Luna David
Published by Taylor & Francis Group
ISBN 10: 0415899990 ISBN 13: 9780415899994
New Quantity Available: 3
Seller:
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description Taylor & Francis Group. Condition: New. pp. 160 96 Illus. Seller Inventory # 5036982

More information about this seller | Contact this seller

Buy New
US$ 157.70
Convert currency

Add to Basket

Shipping: US$ 7.19
From United Kingdom to U.S.A.
Destination, rates & speeds

6.

LERMAN, DAWN; MORAIS, ROBERT J.; LUNA, DAVID
Published by Routledge (2017)
ISBN 10: 0415899990 ISBN 13: 9780415899994
New Hardcover Quantity Available: 1
Seller:
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 2017. Hardback. Condition: NEW. 9780415899994 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE01465766

More information about this seller | Contact this seller

Buy New
US$ 170.24
Convert currency

Add to Basket

Shipping: US$ 10.43
From United Kingdom to U.S.A.
Destination, rates & speeds

7.

Luna, David/ Lerman, Dawn
Published by Routledge (2013)
ISBN 10: 0415899990 ISBN 13: 9780415899994
New Hardcover Quantity Available: 2
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Routledge, 2013. Hardcover. Condition: Brand New. 1st edition. 160 pages. 9.13x6.14x0.55 inches. In Stock. Seller Inventory # __0415899990

More information about this seller | Contact this seller

Buy New
US$ 181.32
Convert currency

Add to Basket

Shipping: US$ 9.80
From United Kingdom to U.S.A.
Destination, rates & speeds