A study of advertising in our society and culture, this book shows how advertising encompasses the three most influential domains of our lives; industrial technology, popular culture and mass media. The authors present an account of the attacks on advertising and the counter-arguments for it, and they explore the context in which advertising is created within agencies. Their book offers a theory about how advertizing connects goods and symbols in the consumer society, and a number of reflections on the implications of advertising for social issues and social policy.
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William Leiss is Professor of Policy Studies at Queen's University.
Stephen Kline is Professor of Communication at Simon Fraser University.
Sut Jhally is Professor of Communications at the University of Massachusetts, Amherst and founder and executive director of The Media Education Foundation.
Jacqueline Botterill is a Lecturer at the University of East London.Review:
"A well thought out and academically robust analysis of advertising as social communication, the most comprehensive synthesis of the smarter writings on advertising to be found, and a great resource book." -- Thomas C. O'Guinn, University of Illinois
"The third edition of this classic text offers a magisterial review of the evolving relationship between advertising and society, and a wealth of insights into the relationship between contemporary advertisements, their creators, and consumers." -- Stephanie O'Donohoe, University of Edinburgh, Scotland
"Both a magisterial survey and a pioneering study in its own right, the third edition of Social Communication in Advertising brings the story of advertising and its communicative strategies right up to the present. With a range and depth rare in the field, it is essential reading for those interested in critically understanding this most powerful of contemporary cultural institutions." -- Andrew Wernick, Trent University
"Social Communication in Advertising is a stimulating, wide-ranging analysis of a key crossroads where culture and commerce meet." -- Joseph Turow, University of Pennsylvania
"A solid text to offer in an introductory graduate course or an advanced undergraduate seminar on the social influence of advertising."--Ivy Glennon, University of Illinois at Urbana-Champaign
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Book Description Nelson/Routledge, 1988. Paperback. Book Condition: New. book. Bookseller Inventory # M0415900840