Branding New York: How a City in Crisis Was Sold to the World (Cultural Spaces)

4.24 avg rating
( 25 ratings by Goodreads )
 
9780415954426: Branding New York: How a City in Crisis Was Sold to the World (Cultural Spaces)
View all copies of this ISBN edition:
 
 

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book!

Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.


"synopsis" may belong to another edition of this title.

About the Author:

Miriam Greenberg is an Assistant Professor in Sociology at the University of California Santa Cruz, and is a visiting scholar at the Center for Urban Research and Policy at Columbia.  Her interests lie at the intersection of urban political economy and media studies.  In particular, her research focuses on the official use of media and marketing in New York City during the fiscal crisis period of the 1970s and the current, post- 9/11 era, exploring the politics of urban representation in times of crisis, as well as the relationship between city marketing and the broader efforts of neoliberal restructuring. 

Review:

"A cunning, wonderfully dialectical analysis" - Mike Davis, Professor of History, University of California, Irvine

 "I love New York. I am equally taken by Miriam Greenberg's fascinating account of how powerful political interests invented this famous slogan as a strategy for asserting their claim over the city's image, resources, policies, and priorities." - Dennis Judd, Professor of Political Science, University of Illinois, Chicago

"This concise work explores the efforts of New York elites to brand their city in order to deal with repeated crises confronting the city in the last third of the 20th century...a well-written and thoroughly researched urban history that makes a valuable contribution to the field. Highly recommended." -- T.A. Aiello, Choice, February 2009

 

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 47.95
US$ 50.98

Convert currency

Shipping: US$ 5.06
From United Kingdom to U.S.A.

Destination, rates & speeds

Add to Basket

Other Popular Editions of the Same Title

9780415954419: Branding New York: How a City in Crisis Was Sold to the World

Featured Edition

ISBN 10:  041595441X ISBN 13:  9780415954419
Publisher: Routledge, 2008
Hardcover

Top Search Results from the AbeBooks Marketplace

1.

Greenberg, Miriam
Published by Routledge (2016)
ISBN 10: 0415954428 ISBN 13: 9780415954426
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Routledge, 2016. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Seller Inventory # ria9780415954426_lsuk

More information about this seller | Contact this seller

Buy New
US$ 50.98
Convert currency

Add to Basket

Shipping: US$ 5.06
From United Kingdom to U.S.A.
Destination, rates & speeds

2.

Miriam Greenberg
Published by Routledge (2008)
ISBN 10: 0415954428 ISBN 13: 9780415954426
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Routledge, 2008. Paperback. Condition: New. New Ed. Seller Inventory # DADAX0415954428

More information about this seller | Contact this seller

Buy New
US$ 54.07
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

3.

Miriam Greenberg
Published by Taylor Francis Ltd, United Kingdom (2008)
ISBN 10: 0415954428 ISBN 13: 9780415954426
New Paperback Quantity Available: 10
Print on Demand
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2008. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of image in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives. Seller Inventory # AAV9780415954426

More information about this seller | Contact this seller

Buy New
US$ 58.34
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

4.

Miriam Greenberg
Published by Taylor Francis Ltd, United Kingdom (2008)
ISBN 10: 0415954428 ISBN 13: 9780415954426
New Paperback Quantity Available: 10
Print on Demand
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2008. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of image in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives. Seller Inventory # AAV9780415954426

More information about this seller | Contact this seller

Buy New
US$ 60.09
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

5.

Greenberg, Miriam
Published by Routledge 2/15/2008 (2008)
ISBN 10: 0415954428 ISBN 13: 9780415954426
New Paperback or Softback Quantity Available: 10
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Routledge 2/15/2008, 2008. Paperback or Softback. Condition: New. Branding New York: How a City in Crisis Was Sold to the World. Book. Seller Inventory # BBS-9780415954426

More information about this seller | Contact this seller

Buy New
US$ 60.99
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

6.

Miriam Greenberg
Published by Routledge (2008)
ISBN 10: 0415954428 ISBN 13: 9780415954426
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 2008. PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9780415954426

More information about this seller | Contact this seller

Buy New
US$ 50.62
Convert currency

Add to Basket

Shipping: US$ 11.77
From United Kingdom to U.S.A.
Destination, rates & speeds

7.

GREENBERG, MIRIAM
Published by Routledge (2008)
ISBN 10: 0415954428 ISBN 13: 9780415954426
New Paperback Quantity Available: 1
Seller:
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 2008. Paperback. Condition: NEW. 9780415954426 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE0395871

More information about this seller | Contact this seller

Buy New
US$ 53.89
Convert currency

Add to Basket

Shipping: US$ 10.44
From United Kingdom to U.S.A.
Destination, rates & speeds

8.

Miriam Greenberg
Published by Routledge (2008)
ISBN 10: 0415954428 ISBN 13: 9780415954426
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Routledge, 2008. Condition: New. book. Seller Inventory # MB01181T6R2

More information about this seller | Contact this seller

Buy New
US$ 62.22
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

9.

Miriam Greenberg
Published by Routledge
ISBN 10: 0415954428 ISBN 13: 9780415954426
New Paperback Quantity Available: > 20
Seller:
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description Routledge. Paperback. Condition: New. 344 pages. Dimensions: 8.9in. x 6.0in. x 0.7in.Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of image in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780415954426

More information about this seller | Contact this seller

Buy New
US$ 67.73
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

10.

Greenberg, Miriam (Author)
Published by Routledge (2008)
ISBN 10: 0415954428 ISBN 13: 9780415954426
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Routledge, 2008. Paperback. Condition: Brand New. 1st edition. 326 pages. 9.00x5.75x0.50 inches. In Stock. Seller Inventory # __0415954428

More information about this seller | Contact this seller

Buy New
US$ 63.51
Convert currency

Add to Basket

Shipping: US$ 9.81
From United Kingdom to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book