The Advertising and Consumer Culture Reader

3.1 avg rating
( 10 ratings by Goodreads )
 
9780415963305: The Advertising and Consumer Culture Reader

Commercial breaks, radio spots, product placements, billboards, pop-up ads―we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function within society.

What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? These are just a few of the many important questions addressed in The Advertising and Consumer Culture Reader―an incisive, provocative collection that assembles twenty-seven of the most important scholarly writings on advertising and consumer culture to date.

The classic and contemporary essays gathered here explore the past, present, and future of advertising―from the early days of print to the World Wide Web and beyond. These selections offer historical, sociological, critical, cultural, and political-economic lenses to explore a wide range of topics―from consumer activism to globalization to the role of ads in the political process. Together, these key readings chart the past, present, and future of advertising, while also examining the effects of advertising and consumer culture upon individuals, society, cultures, and the world at large.

Designed for use in courses, the collection begins with a general introduction that orients students to thinking critically about advertising and consumer culture. Section and chapter introductions offer valuable historical and critical context, while review questions after each reading will spark classroom debates and challenge students’ understanding of key concepts.

"synopsis" may belong to another edition of this title.

About the Author:

Joseph Turow is Robert Lewis Shayon Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication. He has authored eight books, edited five books, and written more than 100 articles on mass media industries. Most recently, he is author of the third edition of his textbook Media Today: An Introduction to Mass Communication and co-editor of the companion volume Key Readings in Media Today: Mass Communication in Contexts, both published by Routledge.

Matthew P. McAllister is Associate Professor of Communications at Pennsylvania State University. He is author of The Commercialization of American Culture: New Advertising, Control and Democracy and co-editor of Comics and Ideology and Film and Comic Books.

Review:

"This collection...was designed with the student in mind."

-CHOICE

"Turow and McAllister have done a masterful job of collecting key works on advertising and consumer culture. A wonderful resource for a wide range of classes in media studies and beyond."

-Janet Wasko, University of Oregon

"The Advertising and Consumer Culture Reader offers a comprehensive assessment of the indelible impact that the marketing of consumer brands has on identity and interactivity in the modern age. The publication of this engaging and intellectually rigorous collection of essays could not arrive at a more appropriate time. With the strategies for monetizing―and mobilizing―global media audiences in the midst of thorough reformulation, this anthology will prove to be a valuable resource for anyone interested in charting how these accelerating trends are converging to transform our world."

-Christopher H. Smith, USC Annenberg School for Communication

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

ISBN 10: 0415963303 ISBN 13: 9780415963305
New Quantity Available: 2
Seller
BWB
(Valley Stream, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Depending on your location, this item may ship from the US or UK. Bookseller Inventory # 97804159633050000000

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 40.66
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Published by Taylor Francis Ltd, United Kingdom (2009)
ISBN 10: 0415963303 ISBN 13: 9780415963305
New Paperback Quantity Available: 1
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2009. Paperback. Book Condition: New. Language: English . Brand New Book. Commercial breaks, radio spots, product placements, billboards, pop-up ads-we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function within society. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? These are just a few of the many important questions addressed in The Advertising and Consumer Culture Reader-an incisive, provocative collection that assembles twenty-seven of the most important scholarly writings on advertising and consumer culture to date. The classic and contemporary essays gathered here explore the past, present, and future of advertising-from the early days of print to the World Wide Web and beyond. These selections offer historical, sociological, critical, cultural, and political-economic lenses to explore a wide range of topics-from consumer activism to globalization to the role of ads in the political process.Together, these key readings chart the past, present, and future of advertising, while also examining the effects of advertising and consumer culture upon individuals, society, cultures, and the world at large. Designed for use in courses, the collection begins with a general introduction that orients students to thinking critically about advertising and consumer culture. Section and chapter introductions offer valuable historical and critical context, while review questions after each reading will spark classroom debates and challenge students understanding of key concepts. Bookseller Inventory # AAU9780415963305

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 54.42
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Published by Taylor Francis Ltd, United Kingdom (2009)
ISBN 10: 0415963303 ISBN 13: 9780415963305
New Paperback Quantity Available: 1
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2009. Paperback. Book Condition: New. Language: English . Brand New Book. Commercial breaks, radio spots, product placements, billboards, pop-up ads-we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function within society. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? These are just a few of the many important questions addressed in The Advertising and Consumer Culture Reader-an incisive, provocative collection that assembles twenty-seven of the most important scholarly writings on advertising and consumer culture to date. The classic and contemporary essays gathered here explore the past, present, and future of advertising-from the early days of print to the World Wide Web and beyond. These selections offer historical, sociological, critical, cultural, and political-economic lenses to explore a wide range of topics-from consumer activism to globalization to the role of ads in the political process.Together, these key readings chart the past, present, and future of advertising, while also examining the effects of advertising and consumer culture upon individuals, society, cultures, and the world at large. Designed for use in courses, the collection begins with a general introduction that orients students to thinking critically about advertising and consumer culture. Section and chapter introductions offer valuable historical and critical context, while review questions after each reading will spark classroom debates and challenge students understanding of key concepts. Bookseller Inventory # AAU9780415963305

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 55.72
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

ISBN 10: 0415963303 ISBN 13: 9780415963305
New Quantity Available: > 20
Print on Demand
Seller
BWB
(Valley Stream, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: New. This item is Print on Demand - Depending on your location, this item may ship from the US or UK. Bookseller Inventory # POD_9780415963305

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 56.06
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Published by Routledge
ISBN 10: 0415963303 ISBN 13: 9780415963305
New Quantity Available: 1
Seller
Ohmsoft LLC
(Lake Forest, IL, U.S.A.)
Rating
[?]

Book Description Routledge. Book Condition: Brand New. Ships from USA. FREE domestic shipping. Bookseller Inventory # 0415963303

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 60.11
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Joseph Turow, Matthew McAllister
Published by Taylor & Francis Ltd
ISBN 10: 0415963303 ISBN 13: 9780415963305
New Paperback Quantity Available: 5
Print on Demand
Seller
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description Taylor & Francis Ltd. Paperback. Book Condition: new. BRAND NEW PRINT ON DEMAND., The Advertising and Consumer Culture Reader, Joseph Turow, Matthew McAllister, Commercial breaks, radio spots, product placements, billboards, pop-up ads-we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function within society. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? These are just a few of the many important questions addressed in The Advertising and Consumer Culture Reader-an incisive, provocative collection that assembles twenty-seven of the most important scholarly writings on advertising and consumer culture to date. The classic and contemporary essays gathered here explore the past, present, and future of advertising-from the early days of print to the World Wide Web and beyond. These selections offer historical, sociological, critical, cultural, and political-economic lenses to explore a wide range of topics-from consumer activism to globalization to the role of ads in the political process. Together, these key readings chart the past, present, and future of advertising, while also examining the effects of advertising and consumer culture upon individuals, society, cultures, and the world at large. Designed for use in courses, the collection begins with a general introduction that orients students to thinking critically about advertising and consumer culture. Section and chapter introductions offer valuable historical and critical context, while review questions after each reading will spark classroom debates and challenge students' understanding of key concepts. Bookseller Inventory # B9780415963305

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 51.67
Convert Currency

Add to Basket

Shipping: US$ 9.03
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Turow, Joseph
Published by Routledge (2016)
ISBN 10: 0415963303 ISBN 13: 9780415963305
New Paperback Quantity Available: 1
Print on Demand
Seller
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Routledge, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780415963305_lsuk

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 59.12
Convert Currency

Add to Basket

Shipping: US$ 5.03
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Published by Taylor & Francis Ltd
ISBN 10: 0415963303 ISBN 13: 9780415963305
New Softcover Quantity Available: 1
Seller
Kennys Bookstore
(Olney, MD, U.S.A.)
Rating
[?]

Book Description Taylor & Francis Ltd. Book Condition: New. 2009. 1st Edition. Paperback. Commercial breaks, radio spots, product placements, billboards, pop-up ads - we sometimes take for granted how much advertising surrounds us in our daily lives. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? This title addresses these questions. Editor(s): Turow, Joseph; McAllister, Matthew. Num Pages: 456 pages, black & white illustrations. BIC Classification: JFCD; JFD. Category: (UU) Undergraduate. Dimension: 253 x 177 x 24. Weight in Grams: 794. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780415963305

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 64.15
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Published by Taylor & Francis Ltd (2009)
ISBN 10: 0415963303 ISBN 13: 9780415963305
New Softcover First Edition Quantity Available: 1
Rating
[?]

Book Description Taylor & Francis Ltd, 2009. Book Condition: New. 2009. 1st Edition. Paperback. Commercial breaks, radio spots, product placements, billboards, pop-up ads - we sometimes take for granted how much advertising surrounds us in our daily lives. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? This title addresses these questions. Editor(s): Turow, Joseph; McAllister, Matthew. Num Pages: 456 pages, black & white illustrations. BIC Classification: JFCD; JFD. Category: (UU) Undergraduate. Dimension: 253 x 177 x 24. Weight in Grams: 794. . . . . . . Bookseller Inventory # V9780415963305

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 64.53
Convert Currency

Add to Basket

Shipping: FREE
From Ireland to U.S.A.
Destination, Rates & Speeds

10.

Joseph Turow
Published by Routledge (2009)
ISBN 10: 0415963303 ISBN 13: 9780415963305
New Quantity Available: > 20
Print on Demand
Seller
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description Routledge, 2009. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IQ-9780415963305

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 60.63
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book