Social Communication in Advertising: Consumption in the Mediated Marketplace

3.59 avg rating
( 17 ratings by Goodreads )
 
9780415966764: Social Communication in Advertising: Consumption in the Mediated Marketplace

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three.

The third edition includes:

* discussion of new technologies and issues, from the Internet to globalization

* updated and expanded examples and illustrations

* revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice

 

"synopsis" may belong to another edition of this title.

About the Author:

William Leiss is Professor of Policy Studies at Queen's University.

Stephen Kline is Professor of Communication at Simon Fraser University.

Sut Jhally is Professor of Communications at the University of Massachusetts, Amherst and founder and executive director of The Media Education Foundation.

Jacqueline Botterill is a Lecturer at the University of East London.

Review:

"A well thought out and academically robust analysis of advertising as social communication, the most comprehensive synthesis of the smarter writings on advertising to be found, and a great resource book." -- Thomas C. O'Guinn, University of Illinois


"The third edition of this classic text offers a magisterial review of the evolving relationship between advertising and society, and a wealth of insights into the relationship between contemporary advertisements, their creators, and consumers." -- Stephanie O'Donohoe, University of Edinburgh, Scotland


"Both a magisterial survey and a pioneering study in its own right, the third edition of Social Communication in Advertising brings the story of advertising and its communicative strategies right up to the present. With a range and depth rare in the field, it is essential reading for those interested in critically understanding this most powerful of contemporary cultural institutions." -- Andrew Wernick, Trent University


"Social Communication in Advertising is a stimulating, wide-ranging analysis of a key crossroads where culture and commerce meet." -- Joseph Turow, University of Pennsylvania

"A solid text to offer in an introductory graduate course or an advanced undergraduate seminar on the social influence of advertising."--Ivy Glennon, University of Illinois at Urbana-Champaign

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 56.95
US$ 45.30

Convert Currency

Shipping: FREE
From India to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

William Leiss
ISBN 10: 0415966760 ISBN 13: 9780415966764
New Quantity Available: 2
Seller:
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Book Condition: New. New. US edition. Perfect condition. Customer satisfaction our priority. Bookseller Inventory # ABE-FEB-42847

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 45.30
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

2.

William Leiss
ISBN 10: 0415966760 ISBN 13: 9780415966764
New Quantity Available: 2
Seller:
EBOOKSTORE2010
(New Delhi, ND, India)
Rating
[?]

Book Description Book Condition: Brand New. New. US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHUB42847

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 45.35
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

3.

William Leiss
ISBN 10: 0415966760 ISBN 13: 9780415966764
New Quantity Available: 7
Seller:
Rem Distributors
(NORWALK, CT, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Dust Jacket Condition: New. Shipped promptly and delivered within 3 to 5 working days. For PO BOX, APO, FPO and Puerto Rico addresses delivery done in 20 to 25 working days. Serving customers since 2006. Thousand of satisfied customers!. Bookseller Inventory # EXC_9780415966764_T&F1012_43

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 43.00
Convert Currency

Add to Basket

Shipping: US$ 3.95
Within U.S.A.
Destination, Rates & Speeds

4.

William Leiss
ISBN 10: 0415966760 ISBN 13: 9780415966764
New Quantity Available: 2
Seller:
Basi6 International
(Irving, TX, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. New, US edition. Excellent Customer Service. Bookseller Inventory # ABEUSA-42847

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 47.97
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

William Leiss
Published by Routledge (2005)
ISBN 10: 0415966760 ISBN 13: 9780415966764
New Quantity Available: > 20
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 2005. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # F9-9780415966764

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 42.72
Convert Currency

Add to Basket

Shipping: US$ 11.88
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Kline Stephen
ISBN 10: 0415966760 ISBN 13: 9780415966764
New Quantity Available: 10
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2005. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # VT-9780415966764

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 54.76
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

7.

Leiss, William
Published by Taylor Fransis
ISBN 10: 0415966760 ISBN 13: 9780415966764
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Taylor Fransis. Book Condition: New. Brand New. Bookseller Inventory # 0415966760

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 55.49
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

8.

Leiss, William (Author)/ Leiss, William (Author)/ Kline, Stephen (Author)/ Jhally, Sut (Author)/ Botterill, Jackie (Author)
Published by Routledge (2005)
ISBN 10: 0415966760 ISBN 13: 9780415966764
New Paperback Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Routledge, 2005. Paperback. Book Condition: Brand New. 3rd edition. 683 pages. 8.75x6.00x1.25 inches. In Stock. Bookseller Inventory # __0415966760

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 53.79
Convert Currency

Add to Basket

Shipping: US$ 7.91
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

LEISS, WILLIAM; LEISS, WILLIAM; KLINE, STEPHEN; JHALLY, SUT; BOTTERILL, JACKIE.
Published by Routledge (2017)
ISBN 10: 0415966760 ISBN 13: 9780415966764
New Paperback Quantity Available: 1
Print on Demand
Seller:
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 2017. Paperback. Book Condition: NEW. 9780415966764 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Bookseller Inventory # HTANDREE0198701

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 51.63
Convert Currency

Add to Basket

Shipping: US$ 10.55
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

William Leiss, Stephen Kline, Sut Jhally
Published by Taylor Francis Ltd, United Kingdom (2005)
ISBN 10: 0415966760 ISBN 13: 9780415966764
New Paperback Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Ltd, United Kingdom, 2005. Paperback. Book Condition: New. 3rd Revised edition. Language: English . Brand New Book. Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising s influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice. Bookseller Inventory # AAC9780415966764

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 65.50
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book