Visual Communication Research Designs

3.5 avg rating
( 4 ratings by Goodreads )
 
9780415988698: Visual Communication Research Designs

Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer  theoretical questions attending visual communication. This resource has been developed in response to the circumstance in which, in many cases, the methodologies used for verbal and textual communications are inappropriate or ineffective when applied or adapted for the study of visual communications. Additionally, research articles from ethnography, action research, rhetoric, semiotics, psychology, cultural studies, and critical theory often do not use examples appropriate to visual communication readers. To address these issues, this book explains in clear and straightforward language key research designs, including new methodologies, that are appropriate for scholars and students conducting visual communication research.

Organized into three parts -- production, analysis, and effects of visuals – this research text provides guidance in using, interpreting and measuring the effects of visual images.

It addresses such topics as:

  • producing photographs and video that can be used as research data;
  • interpreting images that already exist;
  • measuring the effects of visuals and to understand their use by different groups.

Ethical issues are included, as well as a discussion of the advantages and limitations of each method. "War stories" are provided by experienced researchers, who discuss a particular research project and explain pitfalls to avoid, as well as what to do when problems occur.

The primary audiences are scholars, researchers, and students conducting research on motion pictures, video, television, photographs, illustrations, graphics, typography, political cartoons, comic books, animation, and other media with a visual component. Individuals will use this text whenever they need to conduct research that involves visuals in the media. The book will be a required text for advanced courses in visual culture, seminars on visual communication research, and other research methods courses integrating a visual component.

 

"synopsis" may belong to another edition of this title.

About the Author:

Keith Kenney (Ph.D. Michigan State University) is an associate professor in the School of Journalism and Mass Communications at the University of South Carolina. He is the founding editor of Visual Communication Quarterly, and he served as an editor of the Handbook of Visual Communication. He continues to shoot documentary-style photographs and videos.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 145.00
US$ 117.22

Convert Currency

Shipping: US$ 11.92
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Keith Kenney
Published by Routledge (2009)
ISBN 10: 0415988691 ISBN 13: 9780415988698
New Quantity Available: > 20
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 2009. HRD. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # F9-9780415988698

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 117.22
Convert Currency

Add to Basket

Shipping: US$ 11.92
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Kenney, Keith
Published by Routledge
ISBN 10: 0415988691 ISBN 13: 9780415988698
New Hardcover Quantity Available: 1
Print on Demand
Seller:
Rating
[?]

Book Description Routledge. Book Condition: BRAND NEW. BRAND NEW Hardcover - 312pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Bookseller Inventory # 2000399

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 133.94
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

KENNEY, KEITH.
Published by Routledge (2017)
ISBN 10: 0415988691 ISBN 13: 9780415988698
New Hardcover Quantity Available: 1
Print on Demand
Seller:
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 2017. Hardback. Book Condition: NEW. 9780415988698 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Bookseller Inventory # HTANDREE0223210

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 136.40
Convert Currency

Add to Basket

Shipping: US$ 10.59
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Kenney, Keith (Author)
Published by Routledge (2008)
ISBN 10: 0415988691 ISBN 13: 9780415988698
New Hardcover Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Routledge, 2008. Hardcover. Book Condition: Brand New. 1st edition. 312 pages. 9.00x6.25x0.75 inches. In Stock. Bookseller Inventory # __0415988691

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 160.60
Convert Currency

Add to Basket

Shipping: US$ 7.95
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Keith Kenney
Published by Routledge (2008)
ISBN 10: 0415988691 ISBN 13: 9780415988698
New Hardcover First Edition Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Routledge, 2008. Hardcover. Book Condition: New. book. Bookseller Inventory # M0415988691

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 171.78
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Keith Kenney
Published by Routledge (2008)
ISBN 10: 0415988691 ISBN 13: 9780415988698
New Hardcover Quantity Available: 1
Seller:
Books Express
(Portsmouth, NH, U.S.A.)
Rating
[?]

Book Description Routledge, 2008. Hardcover. Book Condition: New. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Bookseller Inventory # 0415988691n

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 373.35
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds