The Global Public Relations Handbook, Revised and Expanded Edition: Theory, Research, and Practice (Communication Series)

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9780415995146: The Global Public Relations Handbook, Revised and Expanded Edition: Theory, Research, and Practice (Communication Series)
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Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.


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About the Author:

Krishnamurthy Sriramesh, PhD, is Professor of Public Relations at the School of Business, Massey University, in Wellington, New Zealand. He taught previously at Purdue University, the University of Florida, and Nanyang Technological University, and has served as visiting professor at universities in three continents. In 2004, he was awarded the prestigious Pathfinder Award from the Institute for Public Relations (USA) for original scholarly research contributing to the public relations body of knowledge.

Dejan Vercic, PhD, FCIPR is a partner at Pristop agency and Associate Professor of Public Relations and Communication Management at the University of Ljubljana, Slovenia. Among his clients are governments, domestic and international corporations, and associations. He organizes the Lake Bled International Public Relations Research Symposia, held annually in Bled, Slovenia.

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'Practitioners, scholars, and students of public relations, international communications, or global business will find this work invaluable... Highly recommended.' - CHOICE

'The book takes the reader on an impressive, comprehensive journey through political, economic, and cultural contexts of the global practice of public relations--continent by continent ... From a variety of perspectives, this anthology is a "must read" for anyone interested in conducting a serious career in PR education.'
 
- Richard T. Cole, Journalism and Mass Communication Educator

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Book Description Taylor Francis Ltd, United Kingdom, 2009. Paperback. Condition: New. 2nd Revised and Expanded ed. Language: English . Brand New Book. Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs. Seller Inventory # AAZ9780415995146

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Book Description Taylor Francis Ltd, United Kingdom, 2009. Paperback. Condition: New. 2nd Revised and Expanded ed. Language: English . Brand New Book. Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs. Seller Inventory # AAZ9780415995146

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Book Description Taylor & Francis Ltd, 2009. Condition: New. A handbook that represents the state of the public relations profession in the world, with contributions from the Americas, Europe, Asia, and Africa. It is suitable for scholars and advanced students in public relations and international business. Editor(s): Sriramesh, Krishnamurthy; Vercic, Dejan. Num Pages: 992 pages, 8 black & white tables. BIC Classification: KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 252 x 179 x 45. Weight in Grams: 1716. . 2009. 2nd Edition. Paperback. . . . . . Seller Inventory # V9780415995146

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Book Description 2009. Paperback. Condition: New. 2nd. Paperback. Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discuss.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 951 pages. 1.678. Seller Inventory # 9780415995146

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