Public Relations Writing Worktext: A Practical Guide for the Profession - Hardcover

Zappala, Joseph M.

Hardcover

ISBN 10: 0415997534 ISBN 13: 9780415997539

Publisher: Routledge, 2009

Synopsis

Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in addition to defining and detailing the writing activities involved. It presents in-depth information on the writing formats and approaches used in implementing strategic public relations plans, and offers instruction...

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About this title

About the Author

 Joseph M. Zappala is director of communications at the Industrial and Labor Relations School at Cornell University.

Ann R. Carden is an assistant professor of communication at the State University of New York at Fredonia, where she teaches public relations. She has 20 years experience managing public relations and 11 years experience in broadcast journalism. Ann's research interest focuses on the use of public relations in the...

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Review

"Public Relations Writing Worktext is an incredibly real and relevant navigation tool for both emerging and seasoned public relations professionals. Well-organized and straightforward, the book covers the broad landscape of the profession while offering strategies and tactics for any workplace environment. The text’s tone and up-to-the-minute research accurately capture real-world scenarios and demonstrate the application of public relations tactics to address real concerns. As a primer and a field...

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Edition details

• Publisher: Routledge
• Publication date: 2009
• ISBN 10: 0415997534
• ISBN 13: 9780415997539
• Binding: Hardcover
• Language: English
• Edition number: 3
• Number of pages: 312