In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver's Communication Theory to Saussure's structural linguistics and Peirce's Semiotics . He examines the two main seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Dust jacket in poor condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:0416745601. Seller Inventory # 4315133
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