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This analysis of television provides the student with the theoretical tools necessary for conducting a rigorous analysis of the medium.
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John Fiske was previously Professor of Communication Arts at the University of Wisconsin-Madison.
John Hartley is Dean of the Creative Industries Faculty at the Queensland Institute of Technology, Australia.
'This understanding of television is not a simple analysis but it is an extremely rich and convincing one. And in putting it forward the authors provide much of the necessary theory that anyone who wishes to challenge the role of the medium has to comprehend. You don't want to challenge that role? After reading Reading Television, you should do.' - Time Out
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Book Description Routledge Kegan & Paul, 1978. Paperback. Condition: New. Never used!. Seller Inventory # P110416855601
Book Description Routledge Kegan & Paul, 1978. Paperback. Condition: New. Seller Inventory # DADAX0416855601
Book Description Routledge Kegan & Paul. PAPERBACK. Condition: New. 0416855601 New Condition. Seller Inventory # NEW7.0152122
Book Description Routledge Kegan & Paul, 1978. Condition: New. book. Seller Inventory # M0416855601