This core textbook is completely matched to the revised specifications for the BTEC Higher National Certificate and Diploma awards for Business and Marketing. This single volume gives your students all the information and theory they need to cover this option route. The units are matched to the structure for the BTEC awards.Discussion points and tasks in each chapter reinforce the marketing theory and help students understand the subject.Contemporary case studies show the students how marketing really can work for businesses.References from current academic research and journals support the theory in the textbook.Further reading lists with plenty of references give students the opportunity to pursue particular areas.Deeper analysis of marketing concepts appropriate to this level of study makes this text ideal for CIM and other marketing course.
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Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR001247731
Book Description -. Hardcover. Book Condition: Very Good. Marketing for Higher Awards (Business for Higher Awards with Marketing for Higher Awards) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bookseller Inventory # 7719-9780435455293
Book Description Heinemann 31/03/1999, 1999. Hardcover. Book Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 6545-9780435455293
Book Description Paperback. Book Condition: Good. Bookseller Inventory # TT01554650B
Book Description Heinemann, 1999. Hardcover. Book Condition: Very Good. Ex-library. EXPRESS DELIVERY AVAILABLE AT CHECKOUT. Shipped From the UK. Bookseller Inventory # mon0000319509
Book Description Mar 31, 1999. Book Condition: Used: Good. Ex-Library, All Books are dispatched the same working from the UK if ordered before 1pm GMT, Securely & carefully packed, Great customer service, Bookseller Inventory # C49-0081