Synopsis
Black cloth, dust jacket, 192 pages. "Modern Publicity is an annual survey of the best graphic designs in international advertising and communications. The illustrations in this book were selected from over 7000 entries submitted by designers all over the world...The book contains separate sections on poster design, press advertising, direct mail, trademarks and house-styles, letterheads, packaging, TV and film advertising, new typefaces, and book jackets." Illustrations in b/w and color
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Modern Publicity 1977
Seller: David's Books, Ypsilanti, MI, U.S.A.
Seller rating 2 out of 5 stars
Hardcover. Condition: Good. Dust Jacket Condition: Good. Hardcover; 4to 11" - 13" tall. Seller Inventory # 1000139014
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Modern Publicity 1977
Published by
Van Nostrand Reinhold, New York, 1977
ISBN 10: 0442227078
ISBN 13: 9780442227074
Used
Hardcover
First Edition
Seller: Old Book Shop of Bordentown (ABAA, ILAB), Bordentown, NJ, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Fine. Dust Jacket Condition: fine. First edition. First printing. Fine in fine dust jacket lightly toned at the inner white flaps. Hardcover. 192 pp. Text in English, French, and German. Profusely illustrated throughout with color and black and white examples of notable advertising art of the year 1977. Sections include posters, press advertisments, typefaces, book jackets, postage stamp designs, trademarks, screen advertising and titles, greeting card, direct mail, etc. Seller Inventory # E33033