Charisma: Seven Keys to Developing the Magnatism That Leads to Success

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9780446520492: Charisma: Seven Keys to Developing the Magnatism That Leads to Success

In the field of leadership, Tony Alessandra is one of the most respected motivators today, the co-author of the acclaimed business book, The Platinum Rule,, and a speaker sought after by America's leading corporations. Now Tony Alessandra explores the most crucial element in gaining success in every phase of your life. It's the powerful, mysterious, unstoppable force called...CHARISMA.

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Review:

Call it what you want: charm, personality, or sex appeal. Fact is, wildly successful people seem to have a lot more than their fair share of it. Fortunately for the rest of us, Tony Alessandra, author of a dozen books and popular speaker on marketing tactics and business relationships, believes everyone has the ability to cultivate and take advantage of it. In Charisma: Seven Keys to Developing the Magnetism That Leads to Success, he teaches the basics with the aid of "quick quizzes" and demonstrates their uses with the help of inspiring examples. --Howard Rothman

From the Publisher:

"I can't share enough superlatives to do this breakthrough book justice. Charisma is a magnetic mirror of Tony Alessandra's commitment to giving each of us the power to soar. An exhilarating read! An extraordinary plan of action!" Harvey Mackay, Author of Dig Your Well Before You're Thirsty and Swim With The Sharks Without Being Eaten Alive

"Tony Alessandra has given us seven keys that will unlock the gates to success--read it!" William Shatner, Actor and Author of Star Trek Avenger

"In this excellent step-by-step guide, Dr. Tony Alessandra demystifies "charisma" and boils it down to seven practical techniques that empower you to achieve a more positive influence on those around you." John Gray, Author of Men are from Mars, Women are from Venus,

"Dr. Tony Alessandra has analyzed an incredibly complex subject with the skill of a trained researcher coupled with a call to action using exceptionally simple strategies to infuse charisma in anyone. Whatever your profession, this book is a must to read." Dr. Barry Sears, Author of The Zone

"The power to be effective with people is the only success guarantee today. Tony Alessandra's Charisma will "jump start" your interpersonal development. Read it!" Ken Blanchard, Co-author of The One Minute Manager

"Charisma is a book that can help you successfully position yourself in a very competitive world. It's worth reading." Jack Trout, Author of The New Positioning, The latest on the world's no. 1 business strategy "Charisma is the only item I haven't sold yet. But Tony has it and we all can gain from it. BUY THIS." Kathy Levine, QVC Program Host

"Another myth bites the dust! You don't have to be born with charisma. You can learn how to get it, which is going to help you in every area of your life. Tony can teach you how to do it. Great book, I loved it. Bob Kriegel, Author of Sacred Cows Make the Best Burgers

"Charisma is a boon to anyone who needs guidance on how to make a personal connection with people. Technological competence is important, but when you want to draw people to you, there's nothing like charisma to achieve spectacular results with people." Daniel Burrus, Author of Technotrends

"Tony Alessandra is Charisma in his professional and personal life. Read this book and be inspired." Dr. Denis Waitley, Author of The Psychology of Winning

"Charisma is essential to success -- it comes in all shapes and sizes. Tony has given us the formula to unleash and enhance the magical power we all possess." Roger J. Dow, Co-author of Turned On -- Eight Vital Insights to Engergize Your People, Customers and Profits

"This wonderful book shows you how to increase your personal charm and magnetism immediately! It explains how you can have a powerful impact on everyone you meet." Brian Tracy, Author of Maximum Achievement

"In Charisma, Tony Alessandra has provided yet another essential tool for persuasive communications. This book offers a disciplined, practical approach to maximizing personal effectiveness." Dick Capen, former US Ambassador to Spain and Publisher of The Miami Herald

Charisma! If you've got it, you can get almost anything else. And if you want more than you already have, read this fascinating and powerful new book. Tom Connellan, Author of Inside the Magic Kingdom

"Charisma helps illuminate this powerful element in communication and success. It shows how all of us can ethically and effectively marshal this source of social influence for the betterment of our careers, our teams and our organizations." Charles Garfield, Ph.D., Author of Second to None and Peak Performers

"It is no mystery that those people that are able to make things happen with others--to attract, inspire and energize them to greatness--often have a personal charm themselves. In this book, Tony Alessandra outlines the elements that distinguish the charismatic leader and shows readers how they can be more charismatic themselves." Bob Nelson, Author of 1001 Ways to Energize Employees

"Tony Alessandra de-mystifies the concept/skill known as Charisma - and reveals its powerful secrets to anyone willing to listen and learn. Best of all, he gives us step-by-step instructions for achieving charisma." Gregory J.P. Godek, Author of 1001 Ways To Be Romantic

"Charisma is something that everybody knows when they meet it, but very few people can come close to saying what it is. In this brilliant new book Tony Alessandra unlocks the secrets and gives you a blueprint that will make you a magnet to other people." Roger Dawson, Author of Roger Dawson's Secrets of Power Negotiation

"Dr. Tony Alessandra is unstoppable, and where charisma is concerned, he wrote the book! Charisma: Hollywood calls it the magic "IT", Wall Street calls it "Influence", D.C. calls it "Power" and the opposite sex calls it "Magnetism" - but Dr. Alessandra calls it "Skill." This book dispels the myth of charisma as a divine gift and offers precise strategies for improving our personal magnetism in order to achieve anything we desire. Read Charisma and unleash your untapped magnetism, allowing your dreams to be pulled toward you with lightening speed. It's that good." Tod Barnhart, Author of The Five Rituals of Wealth

Tony Alessandra - who exudes charisma - has captured its essence in this comprehensive and practical guide. If you have ever wanted to increase your Charisma quotient, this book is the key." Susan Roane, Author of What Do I Say Next and How To Work a Room,

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