Summarizes what is taught at the renowned management school, focusing on decision making, global competition, corporate finance, organizational competence, and teamwork.
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Mark Stevens, president of MSCO, is one of the nation's leading experts in ROI-based marketing and the creator of the Extreme Marketing process. He is an entrepreneur, advisor, business builder, and author of such prominent books as "The Big Eight, "Sudden Death: The Rise and Fall of E. F. Hutton, and "Extreme Management.
The program summarizes what's taught at the renowned management school, which was started during WWII and flourishes today as a rite of passage for top corporate executives. After framing the program's inception as a response to Hitler and then using Truman's decision to bomb Japan as an example of management resolve, the military emphasis diminishes, but not much. The writing is combative, even for today's take-no-prisoners corporations, and the reader needlessly exaggerates this. The program covers a lot of ground so quickly that the ideas sound like platitudes or clichés. This and the wordiness of the writing make it hard to tolerate despite the basic soundness of the management lessons. T.W. © AudioFile 2001, Portland, Maine-- Copyright © AudioFile, Portland, Maine
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