Sole Influence: Basketball, Corporate Greed, and the Corruption of America's Youth

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9780446524506: Sole Influence: Basketball, Corporate Greed, and the Corruption of America's Youth
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Explosive and controversial, this expos uncovers the exploitation of college, high school, and even junior high basketball players by the billion-dollar atheltic shoe companies competing for national endorsements. photo insert.

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About the Author:

Dan Wetzel is the managing editor of Basketball Times.

Review:

"Details a war waged by two multinational sneaker companies and profiles the two men who serve as field marshals for each side.... A sobering read for anyone who cares about the future of basketball." -- Alexander Wolff, Sports Illustrated

"For all its clever advertising campaigns, the real story of the sneaker industry is one of influence peddling and the unholy, unscrupulous recruitment of children. This is that story, in excruciating detail." -- Phil Mushnick, New York Post and TV Guide

"For those who care about the game, SOLE INFLUENCE sends a most disturbing message. Read it and weep. But read it. The nasty Vaccaro-Raveling rivalry and the story of Nike pitchman Myron Piggie are alone worth the price of admission to college basketball's house of horrors." (Armen Keteyian, CBS and HBO Sports) REVIEW "We always knew something stunk about basketball and the sneaker business, and SOLE INFLUENCE lets us know where the stench is coming from.... A most revealing and insightful book." -- Jackie MacMullan, Sports Illustrated

Details a war waged by two multinational sneaker companies and profiles the two men who serve as field marshals for each side....A sobering read for anyone who cares about the future of basketball. -- Alexander Wolff, Sports Illustrated

For all its clever advertising campaigns, the real story of the sneaker industry is one of influence peddling and the unholy, unscrupulous recruitment of children. This is that story, in excruciating detail. -- Phil Mushnick, New York Post and TV Guide

For those who care about the game, SOLE INFLUENCE sends a most disturbing message. Read it and weep. But read it. The nasty Vaccaro-Raveling rivalry and the story of Nike pitchman Myron Piggie are alone worth the price of admission to college basketball's house of horrors. -- Armen Keteyian, CBS and HBO Sports

We always knew something stunk about basketball and the sneaker business, and SOLE INFLUENCE lets us know where the stench is coming from....A most revealing and insightful book. -- Jackie MacMullan, Sports Illustrated

"About this title" may belong to another edition of this title.

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Book Description Warner Books (NY). Hardcover. Condition: New. 320 pages. Dimensions: 9.1in. x 6.0in. x 1.1in.Explosive and controversial, this expos uncovers the exploitation of college, high school, and even junior high basketball players by the billion-dollar atheltic shoe companies competing for national endorsements. photo insert. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Seller Inventory # 9780446524506

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Book Description Time Warner Trade Publishing, United States, 2000. Hardback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. One hot basketball player. One cool new sneaker. For a company like Nike, the combination can equal millions of dollars in profits. That s why the shoe companies are engaged in a frantic full-court press to find and sign the next generation of hoop stars-before the competition does. The result: America s playgrounds, high schools, and junior high schools have become corporate battlegrounds for the hearts, minds, and feet of young athletes. This shocking expose shows how money is driving the amateur basketball world, even attempting to control coaches, teams, and whole universities -- and how young men and women with a little talent and a dream are being tempted to sacrifice their future for glittering promises and a new pair of shoes. Seller Inventory # APC9780446524506

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Book Description Time Warner Trade Publishing, United States, 2000. Hardback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.One hot basketball player. One cool new sneaker. For a company like Nike, the combination can equal millions of dollars in profits. That s why the shoe companies are engaged in a frantic full-court press to find and sign the next generation of hoop stars-before the competition does. The result: America s playgrounds, high schools, and junior high schools have become corporate battlegrounds for the hearts, minds, and feet of young athletes. This shocking expose shows how money is driving the amateur basketball world, even attempting to control coaches, teams, and whole universities -- and how young men and women with a little talent and a dream are being tempted to sacrifice their future for glittering promises and a new pair of shoes. Seller Inventory # APC9780446524506

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Book Description Hardcover Jan 11, 2000. Condition: New. Seller Inventory # BSNW9780446524506

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