Synopsis
A renowned communication expert introduces a subtle and efffective way of selling your best asset--yourself--without turning off those you're trying to impress. It is well-documented that working hard isn't enough to keep your professional star rising: Self-promotion is recognized as one of the most important attributes for getting ahead. But learning to share your talents and successes without coming across as smug or rehearsed is a tricky skill. Now, Peggy Klaus, top communication and leadership coach, has developed a program that will teach anyone to brag--and get away with it. Filled with practical examples of ways in which people in various work-life stages can promote themselves, Klaus teaches readers to communicate strengths and accomplishments without appearing too opportunistic, eager, egotistical, or self-aggrandizing. Now anyone can communicate with style and substance--in any situation--and walk away shining like the star they are!
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Reviews
"Using the same techniques that have turned thousands of professionals and executives into skillful self-promoters," Klaus, a Fortune 500 communication consultant, teaches how to make an impact in today's unstable business market by becoming "a master of artful bragging." Klaus's persuasive writing style and authentic tone combined with real-life anecdotes culled from her 10 years conducting training seminars show off the transformative effect successful bragging can have on a career (including the author's own), while deflating any fears readers may have of coming off as phony, arrogant or obnoxious. Creating a "bragalogue"(or short, enthusiastic, continually updated story showcasing strengths and accomplishments) that you can deliver comfortably and sincerely is key to "planting seeds for the future" or standing out in interviews, performance reviews or networking situations. Sample conversations, self-evaluation surveys, advice on avoiding common bragging pitfalls, hints on body language and concrete tips for stay-at-home moms, freelancers, retirees and recent college grads lend a hands-on feel to this valuable business primer.
Copyright 2003 Reed Business Information, Inc.
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Brag!: The Art of Tooting Your Own Horn without Blowing It
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Warner Business Books (edition ), 2003
ISBN 10: 0446531790
ISBN 13: 9780446531795
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