Sole Influence: Basketball, Corporate Greed, and the Corruption of America's Youth

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9780446608947: Sole Influence: Basketball, Corporate Greed, and the Corruption of America's Youth

This controversial expos reveals the exploitation of junior high, high school, and college basketball players by billion-dollar sneaker companies competing for national endorsements.

"synopsis" may belong to another edition of this title.

About the Author:

Dan Wetzel is the managing editor of Basketball Times.

Review:

"Details a war waged by two multinational sneaker companies and profiles the two men who serve as field marshals for each side.... A sobering read for anyone who cares about the future of basketball." -- Alexander Wolff, Sports Illustrated

"For all its clever advertising campaigns, the real story of the sneaker industry is one of influence peddling and the unholy, unscrupulous recruitment of children. This is that story, in excruciating detail." -- Phil Mushnick, New York Post and TV Guide

"For those who care about the game, SOLE INFLUENCE sends a most disturbing message. Read it and weep. But read it. The nasty Vaccaro-Raveling rivalry and the story of Nike pitchman Myron Piggie are alone worth the price of admission to college basketball's house of horrors." (Armen Keteyian, CBS and HBO Sports) REVIEW "We always knew something stunk about basketball and the sneaker business, and SOLE INFLUENCE lets us know where the stench is coming from.... A most revealing and insightful book." -- Jackie MacMullan, Sports Illustrated

Details a war waged by two multinational sneaker companies and profiles the two men who serve as field marshals for each side....A sobering read for anyone who cares about the future of basketball. -- Alexander Wolff, Sports Illustrated

For all its clever advertising campaigns, the real story of the sneaker industry is one of influence peddling and the unholy, unscrupulous recruitment of children. This is that story, in excruciating detail. -- Phil Mushnick, New York Post and TV Guide

For those who care about the game, SOLE INFLUENCE sends a most disturbing message. Read it and weep. But read it. The nasty Vaccaro-Raveling rivalry and the story of Nike pitchman Myron Piggie are alone worth the price of admission to college basketball's house of horrors. -- Armen Keteyian, CBS and HBO Sports

We always knew something stunk about basketball and the sneaker business, and SOLE INFLUENCE lets us know where the stench is coming from....A most revealing and insightful book. -- Jackie MacMullan, Sports Illustrated

"About this title" may belong to another edition of this title.

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Dan Wetzel; Don Yaeger
Published by Grand Central Publishing (2000)
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