Doing Business In China: How to Profit in the World's Fastest Growing Market

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9780446696968: Doing Business In China: How to Profit in the World's Fastest Growing Market

DOING BUSINESS IN CHINA offers the definitive user-friendly handbook of tips and insights on the top opportunities in China, currently the world's fastest growing market, from selling and marketing techniques to laws, rules & regulations, pitfalls to avoid and much more.
Every day the financial news media discusses the business world's biggest story - China is emerging as the world's next great superpower. American businesses need to understand this emerging market and DOING BUSINESS WITH CHINA provides the easy to follow advice vital to success in the 21st century. Sections in the book include:
Pinpointing the Top Emerging Markets: An overview that every investor will want to read - promising sectors include agriculture, automotive, biotech, financial services, media, retail and more.
Laws, Rules & Regulations: It's hard to imagine a more complicated legal landscape than China's, in which fast moving reforms make it tough for foreign business to keep pace. This section explains how to do that.
Understanding Cultural Differences: Vital topics include "Basic Communication," "Talking Politics," "The Little Things," and more.
Sales & Marketing: Whether it's selling to customers or government procurers, some of the basic maxims of selling and marketing are different when doing business in China.

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About the Author:

TED PLAFKER is a correspondent in the Beijing bureau of The Economist.

From Publishers Weekly:

Plafker, a Beijing correspondent for The Economist, maintains the same restrained, reasonable tone as his employer magazine in this refreshingly informed guide to navigating the business landscape of the world's most populous nation. Behind the gleaming new airports, Gucci boutiques and teeming modern cities, Plafker argues, lie a host of (sometimes expected, sometimes not) pitfalls: frequent power outages, endemic corruption, lawless roads and severe pollution. Plafker also helpfully debunks common myths about China (spoken Chinese isn't all that difficult to learn; businesswomen may find gender is less of an issue than the fact that they're foreign), drops plenty of statistics and figures (in 2005, China imported goods worth $101 billion more than it exported) and rounds out each chapter with a bulleted list of key points. Written in accessible prose, Plafker's book is a great starting point for those thinking about setting up shop in China.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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Book Description Time Warner Trade Publishing, United States, 2008. Paperback. Book Condition: New. Reprint. Language: English . Brand New Book ***** Print on Demand *****.DOING BUSINESS IN CHINA offers the definitive user-friendly handbook of tips and insights on the top opportunities in China, currently the world s fastest growing market, from selling and marketing techniques to laws, rules regulations, pitfalls to avoid and much more. Every day the financial news media discusses the business world s biggest story - China is emerging as the world s next great superpower. American businesses need to understand this emerging market and DOING BUSINESS WITH CHINA provides the easy to follow advice vital to success in the 21st century. Sections in the book include: Pinpointing the Top Emerging Markets: An overview that every investor will want to read - promising sectors include agriculture, automotive, biotech, financial services, media, retail and more. Laws, Rules Regulations: It s hard to imagine a more complicated legal landscape than China s, in which fast moving reforms make it tough for foreign business to keep pace. This section explains how to do that. Understanding Cultural Differences: Vital topics include Basic Communication, Talking Politics, The Little Things, and more. Sales Marketing: Whether it s selling to customers or government procurers, some of the basic maxims of selling and marketing are different when doing business in China. Bookseller Inventory # APC9780446696968

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