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Posing theoretical business problems to more than forty industry leaders--including corporation presidents such as Paul Fireman (Reebok), and Herb Baum (Campbell soup U.S.A.)--this book presents problem-solving strategies on subjects such as nepotism, corporate espionage, and surviving hypergrowth
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The authors interviewed 45 executives who represent top decision makers in business today. The executives were presented with business problems faced by managers, and their responses were analyzed and compared. The problems cover a wide range of issues including product liability cases, human resource problems, growth and acquisitions, corporate espionage, and new product development, to name a few. The responses are valuable learning aids and effectively present different ways to approach a business problem. Of most benefit to managers and students. Grace Klinefelter, Ft. Lauderdale Coll., Fla.
Copyright 1987 Reed Business Information, Inc.
Presenting a number of hypothetical, critical business problems, the authors invite comment by such executives as the presidents of Reebok and Campbell's Soup. PW found that on one point all the respondents agree: "success and failure alike can destroy human relationships."
Copyright 1988 Reed Business Information, Inc.
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Book Description Plume, 1988. Condition: New. book. Seller Inventory # M0452260655