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An expert on small businesses shares tips and strategies from scores of small business owners, showing how to boost sales through better marketing and affordable technology, how to deal with difficult employees, and how to access the global marketplace. Original.
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Approximately 750,000 new businesses were opened in 1991, and this book offers quick, concise answers to the 101 most common small business problems. The entries are discussed in two-to-five-page chapters. Topics range from collecting bad debts to finding a good attorney to improving customer service and are written in an interesting, easily readable style. This format provides flexible use; it can be read cover-to-cover or it can serve as a reference guide when a problem crops up. Applegate, an entrepreneur herself and an award-winning small business expert, shares enlightening anecdotes and practical examples as well as the very useful "Resources for Small Business" section. Winning the small business game is often a matter of access to the right information, and this book will get your patrons started toward that goal. For all business collections.
- Susan Awe, Jefferson Cty. P.L. System, Arvada, Col.
Copyright 1992 Reed Business Information, Inc.
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Book Description Plume, 1992. Paperback. Condition: New. Seller Inventory # DADAX0452268869