The Mentor: 15 Ways to Success in Sales, Business, and Life - Softcover

Carew, Jack

Softcover

ISBN 10: 0452280214 ISBN 13: 9780452280212

Publisher: Plume, 1999

Synopsis

By addressing fifteen key issues, a seasoned salesperson teaches two young professionals how to find the inspiration and self-understanding needed to form strong bonds with their customers and build their careers

About this title

From Publishers Weekly

Carew, who has been a sales trainer for 20 years (You'll Never Get No for an Answer) pitches his 15-point program for enhancing selling skills to those who believe that the era of downsizing and high-priced consultants has deprived the workplace of knowledgeable and experienced managers. He addresses this problem by presenting an extended imaginary conversation between a mentor and two young professionals (one male, one female) that incorporates his program. Although much of Carew's advice will be useful to people in sales, the long dialogue between the mentor and his trainees is forced and almost embarrassingly simplistic. The major points the author stresses for sales success include persistence, tips on how to forge a bond with prospects and the importance of staying positive and passionate about the product. Carew also firmly believes that salespeople must be truthful about what they are selling and maintain their personal integrity at all costs. Author tour.
Copyright 1998 Reed Business Information, Inc.

From Booklist

The One Minute series launched the concept of writing career self-help books in dialogue, centered on a wise man or woman as the main protagonist dispensing nuggets of wisdom to eager acolytes. Nothing much has changed since Ken Blanchard's first book of that kind, as evidenced by Carew's adoption of the conceit. Here, the subject is sales and the listeners-participants are Tim and Jill. Sales training consultant and author (You'll Never Get No for an Answer) Carew outlines the 15 steps to master sales and, within each step, offers detailed practicums. In the first step, for instance, called "life is a sales call," the advice features such messages as "use your uniqueness" and "mobilize your resources," underscoring that believing in the product-service you're selling must become your cause, your passion. A quick and easy intro to the heart of sales work. Barbara Jacobs

Edition details

• Publisher: Plume
• Publication date: 1999
• Language: English
• ISBN 10: 0452280214
• ISBN 13: 9780452280212
• Binding: Paperback
• Number of pages: 224