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A step-by-step guide to increasing collaboration, cooperation, and communication in the marketplace shows how old techniques hurt effectiveness and explains how to transcend the hard sell. Book available.
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ERIC CONGER has voiced over 150 fiction and nonfiction audiobooks. A graduate of Wesleyan University and the University of Paris, he also works as a writer and playwright (The Eclectic Society. He lives in Weehawken, New Jersey, with his wife, Gayle, and two children.Review:
"Sales Effectiveness Training" examines the traditional paradigms of selling and explores a new synergistic paradigm, which reflects the changing role of the salesperson in facilitating the buyer's decision-making process. Readers will benefit from the analysis of this process, and the resulting partnerships with customers. -- Debbie Twadell, President, National Society of Sales Training Executives (1993)
This book provides excellent insights into how to win at the game of selling by forming partnerships with customers. Zaiss and Gordon provide a comprehensive look at the current environment and why the 'traditional' sales approach is outdated. This book is a must for successful sales teams of the 1990's and beyond. -- Tom Scott, VP, Sales, Toshiba, Computer Sales Division (1993)
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Book Description Highbridge Audio, 1994. Audio Cassette. Condition: New. Never used!. Seller Inventory # P110453008720