First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
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"Norman... makes a strong case for the needlessness of badlyconceived and badly designed everyday objects... [T]his book mayherald the beginning of a change in user habits and expectations, achange that manufacturers would be obliged to respond to. Buttonpushers of the world, unite." Los Angeles Times --Los Angeles TimesFrom the Publisher:
This is the only updated edition, and the only one to include Don Norman's brand new introduction.
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Book Description Basic Books, 2002. Paperback. Book Condition: New. book. Bookseller Inventory # M0465067107
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97804650671071.0
Book Description Basic Books, 2002. Paperback. Book Condition: New. Bookseller Inventory # DADAX0465067107
Book Description Basic Books, 2002. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110465067107
Book Description Basic Books. PAPERBACK. Book Condition: New. 0465067107 New Condition. Bookseller Inventory # NEW6.1160583