Being Sugar Ray: Sugar Ray Robinson, America's Greatest Boxer and First Celebrity Athlete

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9780465078042: Being Sugar Ray: Sugar Ray Robinson, America's Greatest Boxer and First Celebrity Athlete
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Muhammad Ali memorably referred to Sugar Ray Robinson as the king, the master, my idol,” and rarely a fight fan has chosen to argue too much with those words. With a career spanning three decades, multiple championships, over two hundred fights (without once taking a 10-count), and more victories than Joe Louis and Ali combined it was no surprise when RING magazine named Robinson pound for pound, the best boxer of all time.” In Being Sugar Ray, acclaimed scholar Kenneth Shropshire contends that Sugar Ray Robinson's influence extends far beyond the ring. It was Robinson who introduced America to the athlete as entrepreneur and celebrity. From his business empire to his prized flamingo pink Cadillac, described as the Hope Diamond of Harlem, Sugar Ray was the trailblazer whom every athlete since has been trying, consciously or otherwise, to emulate.

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About the Author:

Kenneth Shropshire is the David W. Hauck Professor at the Wharton School of the University of Pennsylvania and the Director of the school's Sports Business Initiative. His work has appeared in USA Today, the New York Times, the Los Angeles Times, Sports Illustrated, as well as on NPR's All Things Considered,” ESPN's Outside the Lines,” and ABC's Nightline.” His previous books include The Business of Sports, In Black and White: Race and Sports in America, and Basketball Jones: America Above the Rim. He lives in Philadelphia with his wife and their children.

From Publishers Weekly:

Shropshire (The Business of Sports Agents) calls this "the biography of an idea": Sugar Ray Robinson as the first sports figure to engineer a synergistic success machine out of a flashy image, a fancy entourage and a business plan. Indeed, rather than a straight recount of the storied fighter's life, Shropshire uses scenes from it to create a prism through which the phenomenon of the celebrity athlete reveals itself. Consequently, this volume often reads like a CliffsNotes version of the African-American boxer's troubled youth, 25-year career, restless retirement and demise. Though hardly a saint in or out of the ring, Robinson carved a legacy that Shropshire contends athletes have been trying to emulate (consciously or otherwise) ever since. Race obviously plays a big role in Robinson's story, and the author (African-American himself) handles the topic admirably; on the subject of contemporary sports stars, however, he isn't as evenhanded, making examples of the usual suspects-Kobe Bryant, Terrell Owens, Randy Moss-and arguing how each could learn from Robinson's example. Vivid, present-tense you-are-there retellings of boxing matches balance nicely a narrative that often runs dry on textbook-like prose.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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9780465078035: Being Sugar Ray: The Life of Sugar Ray Robinson, America's Greatest Boxer and the First Celebrity Athlete

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Book Description INGRAM PUBLISHER SERVICES US, United States, 2008. Paperback. Condition: New. Reprint. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Muhammad Ali memorably referred to Sugar Ray Robinson as the king, the master, my idol, and rarely a fight fan has chosen to argue too much with those words. With a career spanning three decades, multiple championships, over two hundred fights (without once taking a 10-count), and more victories than Joe Louis and Ali combined it was no surprise when RING magazine named Robinson pound for pound, the best boxer of all time. In Being Sugar Ray , acclaimed scholar Kenneth Shropshire contends that Sugar Ray Robinson s influence extends far beyond the ring. It was Robinson who introduced America to the athlete as entrepreneur and celebrity. From his business empire to his prized flamingo pink Cadillac, described as the Hope Diamond of Harlem, Sugar Ray was the trailblazer whom every athlete since has been trying, consciously or otherwise, to emulate. Seller Inventory # BZE9780465078042

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