International Marketing Research

4.5 avg rating
( 2 ratings by Goodreads )
 
9780470010952: International Marketing Research
View all copies of this ISBN edition:
 
 

The third edition of International Marketing Research iscompletely updated to reflect changes in both the structure andpractice of international marketing research. Industryconsolidation of research firms has accelerated as they strive tobetter serve global clients. The Internet has burst on to the sceneas an alternative way to gather information and conduct surveysrapidly. Increasingly research is being conducted in developingcountries as firms expand operations into markets such as India andChina. The coverage of research in developing markets has beenexpanded in the third edition. In addition, to all the updates andchanges, a chapter has been added that deals with conceptual andmethodological issues in designing and executing research.

  • A complete guide to modern international marketing researchtechniques by two pioneers in the field.
  • Authoritative coverage of all the latest electronic researchtechniques.

"synopsis" may belong to another edition of this title.

From the Back Cover:

International Marketing Research is widely regarded as thedefinitive textbook in its field. The third edition is completelyupdated to reflect changes in both the structure and practice ofinternational marketing research in the last five years. Asbusiness is being increasingly conducted on a global scale, theneed for valid and reliable information to make decisions isintensifying. Industry consolidation of research firms hasaccelerated as they strive to serve global clients moreefficiently. The Internet has burst on to the scene as analternative way to gather information and conduct surveys rapidly.

The third edition has incorporated these developments whileadhering to the underlying principles that guided the previous twoeditions, namely that the basic principles of marketing researchare the same whether research is conducted in an international or adomestic context. However, the international marketing researcherfaces greater difficulties than his or her domestic counterpart.These difficulties stem from operating across national boundariesand in a diverse range of socio-cultural environments.

New features in the third edition include:

  • Expanded material on the conceptual foundations ofinternational marketing research.
  • Updated and expanded references to secondary data sources.
  • New information on the size of the market research industry andthe costs of conducting marketing research.
  • Increased attention to scale development, measurementequivalence and reliability, and multi-country data analysis.
  • Extensive web references.
  • All chapters updated to incorporate the latest research.

New and current examples added throughout.

About the Author:

C. Samuel Craig is the Catherine and Peter Kellner Professorand Professor of Marketing and International Business at New YorkUniversity’s Stern School of Business. He received his Ph.D.from the Ohio State University. Prior to joining New YorkUniversity, Professor Craig taught at Cornell University.

Susan P. Douglas is the Paganelli-Bull Professor ofMarketing and International Business at New York University’sStern School of Business. She received her Ph.D from the Universityof Pennsylvania. Prior to joining New York University, ProfessorDouglas taught at centre HEC, Jouy-en-Josas, France and was afaculty member of the European Institute for Advanced Studies inManagement in Brussels.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780471983224: International Marketing Research: Concepts and Methods

Featured Edition

ISBN 10:  0471983225 ISBN 13:  9780471983224
Publisher: Wiley, 1999
Softcover

9780134731322: International Marketing Research (PH/AMA series in marketing)

Prenti..., 1983
Hardcover

Top Search Results from the AbeBooks Marketplace

1.

Craig, C. Samuel, Douglas, Susan P.
Published by Wiley (2009)
ISBN 10: 0470010959 ISBN 13: 9780470010952
New Paperback Quantity Available: 2
Seller:
Murray Media
(NORTH MIAMI BEACH, FL, U.S.A.)
Rating
[?]

Book Description Wiley, 2009. Paperback. Condition: New. Never used!. Seller Inventory # P110470010959

More information about this seller | Contact this seller

Buy New
US$ 41.51
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

2.

Susan P. Douglas C. Samuel Craig
Published by John Wiley & Sons
ISBN 10: 0470010959 ISBN 13: 9780470010952
New Quantity Available: 2
Seller:
Books Puddle
(New York, NY, U.S.A.)
Rating
[?]

Book Description John Wiley & Sons. Condition: New. pp. 524 3rd Edition. Seller Inventory # 26265207

More information about this seller | Contact this seller

Buy New
US$ 56.16
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

3.

C. Samuel Craig
Published by John Wiley and#38; Sons (2005)
ISBN 10: 0470010959 ISBN 13: 9780470010952
New Quantity Available: 3
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description John Wiley and#38; Sons, 2005. PAP. Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Seller Inventory # FW-9780470010952

More information about this seller | Contact this seller

Buy New
US$ 49.88
Convert currency

Add to Basket

Shipping: US$ 11.30
From United Kingdom to U.S.A.
Destination, rates & speeds

4.

Craig, C. Samuel; Douglas, Susan P.
Published by Jossey-Bass Ltd., Chichester (2005)
ISBN 10: 0470010959 ISBN 13: 9780470010952
New TAPA BLANDA Quantity Available: 1
Seller:
MARCIAL PONS LIBRERO
(MADRID, Spain)
Rating
[?]

Book Description Jossey-Bass Ltd., Chichester, 2005. TAPA BLANDA. Condition: New. 3. Seller Inventory # 100744760

More information about this seller | Contact this seller

Buy New
US$ 46.32
Convert currency

Add to Basket

Shipping: US$ 15.90
From Spain to U.S.A.
Destination, rates & speeds

5.

C.Samuel Craig, Susan P. Douglas
Published by John Wiley and Sons Ltd, United Kingdom (2005)
ISBN 10: 0470010959 ISBN 13: 9780470010952
New Paperback Quantity Available: 1
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons Ltd, United Kingdom, 2005. Paperback. Condition: New. 3rd Edition. Language: English. Brand new Book. The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research. * A complete guide to modern international marketing research techniques by two pioneers in the field. * Authoritative coverage of all the latest electronic research techniques. Seller Inventory # AAH9780470010952

More information about this seller | Contact this seller

Buy New
US$ 62.57
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

6.

C. Samuel Craig; Susan P. Douglas
Published by John Wiley & Sons, Incorporated
ISBN 10: 0470010959 ISBN 13: 9780470010952
New Soft cover Quantity Available: 1
Seller:
Supernew USA
(Bangkok, ., Thailand)
Rating
[?]

Book Description John Wiley & Sons, Incorporated. Soft cover. Condition: New. New, 3rd Edition .Delivery time is 3-5 business days via either UPS, FedEx, DHL. Premium quality books. Seller Inventory # 0470010959

More information about this seller | Contact this seller

Buy New
US$ 53.53
Convert currency

Add to Basket

Shipping: US$ 10.00
From Thailand to U.S.A.
Destination, rates & speeds

7.

Susan P. Douglas, C.Samuel Craig
Published by John Wiley and Sons Ltd, United Kingdom (2005)
ISBN 10: 0470010959 ISBN 13: 9780470010952
New Paperback Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons Ltd, United Kingdom, 2005. Paperback. Condition: New. 3rd Edition. Language: English. Brand new Book. The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research. * A complete guide to modern international marketing research techniques by two pioneers in the field. * Authoritative coverage of all the latest electronic research techniques. Seller Inventory # AAH9780470010952

More information about this seller | Contact this seller

Buy New
US$ 63.58
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

8.

C.Samuel Craig
Published by John Wiley and Sons Ltd
ISBN 10: 0470010959 ISBN 13: 9780470010952
New Paperback / softback Quantity Available: 3
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons Ltd. Paperback / softback. Condition: New. New copy - Usually dispatched within 2 working days. Seller Inventory # B9780470010952

More information about this seller | Contact this seller

Buy New
US$ 59.15
Convert currency

Add to Basket

Shipping: US$ 8.72
From United Kingdom to U.S.A.
Destination, rates & speeds

9.

Douglas Susan P. Craig C. Samuel
Published by John Wiley & Sons
ISBN 10: 0470010959 ISBN 13: 9780470010952
New Quantity Available: 2
Seller:
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description John Wiley & Sons. Condition: New. pp. 524. Seller Inventory # 7582760

More information about this seller | Contact this seller

Buy New
US$ 61.12
Convert currency

Add to Basket

Shipping: US$ 6.91
From United Kingdom to U.S.A.
Destination, rates & speeds

10.

C. Samuel Craig (author), Susan P. Douglas (author)
Published by Wiley 2005-03-24, Chichester (2005)
ISBN 10: 0470010959 ISBN 13: 9780470010952
New paperback Quantity Available: 1
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Wiley 2005-03-24, Chichester, 2005. paperback. Condition: New. Seller Inventory # 9780470010952

More information about this seller | Contact this seller

Buy New
US$ 58.20
Convert currency

Add to Basket

Shipping: US$ 11.29
From United Kingdom to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book