Complicated Lives: The Malaise of Modernity

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9780470012635: Complicated Lives: The Malaise of Modernity

Complicated Lives examines the greatest conundrum of the modern world: why, despite being richer, healthier and more empowered than ever before, do we continue to feel threatened, under pressure and stressed? There's no denying that we've never had it so good, yet the stark truth is that levels of happiness are unchanged since the 1950s. Offering strategies and insights for avoiding 'the malaise of modernity' whilst exploiting positive experiences the 21st century has to offer, Michael Willmott and William Nelson take readers on a journey of self-discovery into the realities of life in today's complex, multi-channel world.

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From the Back Cover:

"Comprehensive, cogent, thought provoking; at once both practical and visionary. This important book has its finger on the pulse. Don't overlook it." - Alan Mitchell, author of Right Side Up, and co-author of The New Bottom Line

"For anyone interested in today's society this is a must read. A brilliant book which brings empirical understanding to our complex lifestyles." - Alan McWalter, now has a portfolio of business interests having previously been Group Marketing Director at Marks & Spencer, and a Director of Woolworths and Comet

Rising affluence and greater freedom have brought us more choices, more opportunities, and richer lifestyles than ever before. However, progress is a double-edged sword: our expectations are now greater than ever, there is never enough time, and the great majority of us suffer from choice overload. Life feels too hectic, too pressured - too complicated.

Would we really want to turn back the clock to simpler times? Absolutely not - today we are richer, healthier, and have more freedom than any previous generation. But to reap the benefits of progress, we urgently need to find ways to cope with the complexities we face.

In complicated Lives, Michael Willmott and William Nelson presents an in-depth analysis of the challenges and pressure that we are exposed to in our everyday lives. Offering strategies and insights for avoiding the malaise of modernity while exploring the opportunities the 21st century has to offer, this book takes you on  fascinating journey of self-discovery into the realities of life in today's complex, multi-channel world.

From the Inside Flap:

The crux of the book is that people now live complicated lives. It outlines the different areas of complexity in consumers’ lives: the vast range of choices and information now available to the consumer; expectations and aspirations constantly on the rise; fluid and flexible family lives; an ongoing struggle to redefine roles and responsibilities in the household; complex and demanding careers, new anxieties to deal with ... to name but a few.

The book suggests how companies can prosper by helping consumers handle these complexities and how customer relationship management can be improved by recognition of the particular issues that particular consumers may face. It outlines to organizations the huge opportunities available to them if they can really understand this critical aspect of people’s lives.

The book draws on many resources, both commercial and academic, and in particular on a three-year project carried out with Abbey National, the retail bank.

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Book Description John Wiley and Sons Ltd, United Kingdom, 2005. Paperback. Book Condition: New. 1. Auflage. Language: English . Brand New Book. Complicated Lives examines the greatest conundrum of the modern world: why, despite being richer, healthier and more empowered than ever before, do we continue to feel threatened, under pressure and stressed? There s no denying that we ve never had it so good, yet the stark truth is that levels of happiness are unchanged since the 1950s. Offering strategies and insights for avoiding the malaise of modernity whilst exploiting positive experiences the 21st century has to offer, Michael Willmott and William Nelson take readers on a journey of self discovery into the realities of life in today s complex, multi channel world. Bookseller Inventory # NLF9780470012635

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Book Description John Wiley and Sons Ltd, United Kingdom, 2005. Paperback. Book Condition: New. 1. Auflage. Language: English . Brand New Book. Complicated Lives examines the greatest conundrum of the modern world: why, despite being richer, healthier and more empowered than ever before, do we continue to feel threatened, under pressure and stressed? There s no denying that we ve never had it so good, yet the stark truth is that levels of happiness are unchanged since the 1950s. Offering strategies and insights for avoiding the malaise of modernity whilst exploiting positive experiences the 21st century has to offer, Michael Willmott and William Nelson take readers on a journey of self discovery into the realities of life in today s complex, multi channel world. Bookseller Inventory # NLF9780470012635

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