Innovation and Entrepreneurship

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9780470032695: Innovation and Entrepreneurship

Developed for courses at both undergraduate and postgraduate level Innovation and Entrepreneurship is an accessible introductory text written primarily for students of business and management studies. The book is also suitable for engineering students studying courses in business and management. Contemporary issues in both innovation and entrepreneurship are used to engage and excite students, and lead them to the relevant theory, models and lessons.

 The authors have created a new text which includes: 

  •  Fully integrated contemporary themes in innovation, such as sustainability, social entrepreneurship and creating new ventures.
  • A focus on the role of individual entrepreneurship and organizational innovation, in private and public services.
  • Contemporary cases from areas including new media, computer gaming, internet services, and public and social innovation cases.

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About the Author:

John Bessant is Professor and Chair in Innovation Management at Tanaka Business School, Imperial College, London. He also holds a Fellowship of the Advanced Institute for Management Research.

Joe Tidd is Professor of Technology and Innovation Management and Director of Studies at SPRU (Science and Technology Policy Research) University of Sussex.
Joe Tidd and John Bessant are also authors of Managing Innovation: Integrating Technological, Market and Organizational Change, published by John Wiley & Sons, Ltd.

"About this title" may belong to another edition of this title.

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John Bessant, Joe Tidd
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