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The Leading Authority–Now Revised!
Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists.
Highlights of this Seventh Edition include:
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Book Description Condition: New. 2007. European. Paperback. "The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G. Num Pages: 368 pages. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 245 x 169 x 24. Weight in Grams: 620. . . . . . Seller Inventory # V9780470059869
Book Description Paperback. Condition: Brand New. 368 pages. 9.53x6.54x0.79 inches. In Stock. Seller Inventory # __0470059869