Logos and No Gos: How to Understand and Get the Most from Your Brand IP

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9780470060377: Logos and No Gos: How to Understand and Get the Most from Your Brand IP
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"Logos and No Gos ought to be mandatory reference materialfor all managers of branded products and services. It is a concise,easy read, jammed with crucial information on how to survive andthrive in the I.P. Jungle. It shows how to add brand value and howto guard that value with your life. When Kangol moved out ofmanufacturing and distribution into brand licensing it took us awhile to realise that brand value lies as much in the quality andprotection of the I.P. portfolio as it does in the image andtrading performance. With Logos and No Gos on your deskthere can be no excuse for sloppy I.P. management."
—David M. Heys, C.E.O., Kangol Holdings Ltd

"Geoff Steward is a highly experienced practitioner in the fieldof Intellectual Property and Trade Marks in particular. Logosand No Gos embodies his wide experience and is a very readableguide to what is otherwise a tortuous and, often, near impenetrablelegal mine-field for the unwary brand owner and brand developer.Anyone thinking of launching any form of new business or productshould read Geoff's book from cover to cover. Thus forewarned theyshould be able to avoid the worst pitfalls and, more importantly,be in a position to develop a valuable business asset."
—Mark Platts-Mills QC, Barrister practicing in trade marks at8 New Square, Lincoln's Inn

Intellectual property is one of the most valuable assets of allbrand owners, and separates them from their competition in local,national and global markets. Damage to brands can have a deadlyimpact on a company's bottom line. Despite this, few brand ownersreally understand how to identify, get maximum value from andproperly protect their IP rights.

Covering all aspects of rights protection inbusiness—including copyright, designs trade marks, databaseright and domain names—Logos and No Gos is yourcomplete guide for negotiating the minefield of IP in business.With the help of expert Geoff Steward, you will learn how to designand implement a strategy to fully protect your brandrights—and avoid inadvertently infringing those ofothers.

Logos and No Gos is a plain English guide to identifyingand managing the IP in brands. It's all you need to understand andmake the most of:

  • Trade marks
  • Copyright
  • Database rights
  • Designs
  • Domain names
  • Employment contracts
  • Contractors
  • Licensing
  • Assignments
  • Franchising

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About the Author:

Geoff Steward qualified as a solicitor at Macfarlanes in1995. In 2002 he became a partner in the Litigation Department andnow heads the firm’s contentious intellectual propertypractice. He regularly advises on trade mark, copyright, databaseright, designs (registered and unregistered), passing off anddomain name disputes involving clients in the television, sports,newspaper, retail and food and drink industries. Geoff acted on thewidely reported Davidoff parallel importing case which was referredto the European Court of Justice and has particular expertise ingrey market goods.
He also advises on sales promotion and advertising/copy clearanceissues as well as brand strategy generally and managing trade markportfolios. Geoff is a member of The Intellectual Property LawyersOrganisation (TIPLO), an associate member of the Institute of TradeMark Agents (ITMA) and sits on the Editorial Board of TrademarkWorld.
Macfarlanes is widely recognised as one of a handful of highquality independent law firms in the UK. With some 270 lawyers, thefirm provides a comprehensive service in its chosen areas ofexpertise, handling work of a quality and scale that places itamong the leading law firms in the City of London. The lawyers fromeach of its four departments – Corporate, Private Client,Litigation and Dispute Resolution, and Real Estate – areconsistently ranked among the leaders in their field. Macfarlaneshas a particularly strong reputation in advising on intellectualproperty, advertising, direct marketing, sales promotion and PRissues – acting for a large number of major brand owningclients.

Review:

 â??The book provides a good overview fornon-specialists of the practical issues involved in creating andmaintaining a brand.â?? (Practical Law For CompaniesMagazine, March 2007)

 â??...an approachable text which tackles IPfrom a common sense perspective.â?? (IP review, Spring2007)

"This superb bookâ?¦provides marketers with invaluableadviceâ?¦it will be a long time before we see a betterbook on this topic." (The Marketer: Chartered Institute ofMarketing magazine , April 2007)

"Geoff Steward...has created an accessible, readable andcomprehensive guide to IP..." (Management Today, july2007)

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Book Description John Wiley and Sons Ltd, United Kingdom, 2007. Hardback. Condition: New. 1. Auflage. Language: English. Brand new Book. "Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I.P. Jungle. It shows how to add brand value and how to guard that value with your life. When Kangol moved out of manufacturing and distribution into brand licensing it took us a while to realise that brand value lies as much in the quality and protection of the I.P. portfolio as it does in the image and trading performance. With Logos and No Gos on your desk there can be no excuse for sloppy I.P. management." -David M. Heys, C.E.O., Kangol Holdings Ltd "Geoff Steward is a highly experienced practitioner in the field of Intellectual Property and Trade Marks in particular. Logos and No Gos embodies his wide experience and is a very readable guide to what is otherwise a tortuous and, often, near impenetrable legal mine-field for the unwary brand owner and brand developer. Anyone thinking of launching any form of new business or product should read Geoff's book from cover to cover.Thus forewarned they should be able to avoid the worst pitfalls and, more importantly, be in a position to develop a valuable business asset." -Mark Platts-Mills QC, Barrister practicing in trade marks at 8 New Square, Lincoln's Inn Intellectual property is one of the most valuable assets of all brand owners, and separates them from their competition in local, national and global markets. Damage to brands can have a deadly impact on a company's bottom line. Despite this, few brand owners really understand how to identify, get maximum value from and properly protect their IP rights. Covering all aspects of rights protection in business-including copyright, designs trade marks, database right and domain names-Logos and No Gos is your complete guide for negotiating the minefield of IP in business. With the help of expert Geoff Steward, you will learn how to design and implement a strategy to fully protect your brand rights-and avoid inadvertently infringing those of others. Logos and No Gos is a plain English guide to identifying and managing the IP in brands.It's all you need to understand and make the most of: * Trade marks * Copyright * Database rights * Designs * Domain names * Employment contracts * Contractors * Licensing * Assignments * Franchising. Seller Inventory # AAH9780470060377

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Book Description John Wiley and Sons Ltd, United Kingdom, 2007. Hardback. Condition: New. 1. Auflage. Language: English . Brand New Book. Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I.P. Jungle. It shows how to add brand value and how to guard that value with your life. When Kangol moved out of manufacturing and distribution into brand licensing it took us a while to realise that brand value lies as much in the quality and protection of the I.P. portfolio as it does in the image and trading performance. With Logos and No Gos on your desk there can be no excuse for sloppy I.P. management. -David M. Heys, C.E.O., Kangol Holdings Ltd Geoff Steward is a highly experienced practitioner in the field of Intellectual Property and Trade Marks in particular. Logos and No Gos embodies his wide experience and is a very readable guide to what is otherwise a tortuous and, often, near impenetrable legal mine-field for the unwary brand owner and brand developer. Anyone thinking of launching any form of new business or product should read Geoff s book from cover to cover. Thus forewarned they should be able to avoid the worst pitfalls and, more importantly, be in a position to develop a valuable business asset. -Mark Platts-Mills QC, Barrister practicing in trade marks at 8 New Square, Lincoln s Inn Intellectual property is one of the most valuable assets of all brand owners, and separates them from their competition in local, national and global markets. Damage to brands can have a deadly impact on a company s bottom line. Despite this, few brand owners really understand how to identify, get maximum value from and properly protect their IP rights. Covering all aspects of rights protection in business-including copyright, designs trade marks, database right and domain names-Logos and No Gos is your complete guide for negotiating the minefield of IP in business. With the help of expert Geoff Steward, you will learn how to design and implement a strategy to fully protect your brand rights-and avoid inadvertently infringing those of others. Logos and No Gos is a plain English guide to identifying and managing the IP in brands. It s all you need to understand and make the most of: * Trade marks * Copyright * Database rights * Designs * Domain names * Employment contracts * Contractors * Licensing * Assignments * Franchising. Seller Inventory # AAH9780470060377

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