Management Communication - Softcover

Bell, Arthur H.; Smith, Dayle M.

Softcover

ISBN 10: 0470084456 ISBN 13: 9780470084458

Publisher: Wiley, 2009

Synopsis

Students require excellent communication skills in their business and academic lives.  Management Communication is a step-by-step guide for learning specific techniques to help them improve those skills and achieving clarity and brevity in business writing.  The authors follow a four-part approach to communication instruction:  explain it, try it, evaluate it, perfect it.  They provide graduate and undergraduate students, managers, and managers-in-training with the tools they need to become masterful communicators.

The new 3rd Edition has a greater focus on “strategy through skill” and provides more opportunities for applying skills and insights to a broad range of fields for success in future careers in accounting, finance, marketing, management, information systems, telecommunications, and HR.

 

About this title

From the Back Cover:

Take command of your communication skills and career.

Whatever your career objectives, you’ll most likely need good communication skills to achieve your goals. With Bell and Smith’s Management Communication, 2nd Edition, you’ll build essential writing, speaking, and listening skills that you can rely on throughout your career.

You’ll explore such key issues as communication ethics, crisis communication, media appearances, meeting skills, behavioral interviewing, telephone work, and more. Along the way, the book provides many opportunities for you to apply your skills in different settings, through more than two dozen detailed cases and a variety of exercises.

Now updated and revised, this Second Edition features expanded coverage of electronic communication media, oral communication, and listening, as well as more checklists, additional longer cases, and updated web assignments.

Learn how to:

Adapt your communications to the specific needs of your audience.
Make the best use of communication technologies.
Prepare for intercultural communication challenges.
Master the art of writing persuasive letters, memos, and email.
Get past writer’s block.
Overcome the fear of public speaking.
Find your own writing and speaking voice.
Create an effective resume and application letter.

About the Authors: Arthur H. Bell, PhD is Director of Communication Programs and Professor of Management Communication at the Masagung Graduate School of Business, University of San Francisco. Dayle M. Smith, PhD is Professor of Management at the School of Business, University of San Francisco, where she is also Director of the Honors Program.

About the Author:

Arthur H. Bell is Executive Director of MBA Programs at the Masagung Graduate School of Management, University of San Francisco, where he is also Professor of Management Communication. He holds his PhD in English from Harvard University and is the author of 49 books on a variety of management, communication, language, and literature topics. Among his most recent books are Winning with Trust in Business, with R. Cohn (Pelican, 2008), Butterflies Be Gone! Banishing Speaker's Nerves (McGraw-Hill, 2008), and You Can't Talk to Me That Way! Stopping Toxic Language in the Workplace (Career Press, 2006).

Dayle M. Smith is Professor of Management and Director of the Honors Program in the School of Business and Professional Studies, University of San Francisco. She holds her PhD in Organizational communication from the University of Southern California. She teaches undergraduate, MBA, and Executive MBA classes in Leadership, organizational behavior, teambuilding, and human resource management. She is the author of many books in her field, including Women at Work: Leadership for a New Century (Prentice Hall, 1999) and Learning Team Skills 2e (Prentice Hall, forthcoming 2009).

About this edition

• Publisher: Wiley
• Publication date: 2009
• ISBN 10: 0470084456
• ISBN 13: 9780470084458
• Binding: Paperback
• Edition number: 3
• Number of pages: 608