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A new edition of the bestselling introduction to tourism textbook
From the local to the global level, the forces that shape today's economic and social conditions also affect the tourism industry. Anyone involved in the work or study of today's tourism industry must consider all these factors together and their effect on it.
This updated and revised Eleventh Edition of Tourism presents a comprehensive introduction to travel and tourism, while continuing the tested approach of successful previous editions. New and revised coverage, integrating the latest developments in the tourism industry, includes:
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Explores major concepts in tourism, what makes tourism possible and how tourism can become a major factor in the wealth of any nation. Explains the social, cultural, economic and psychological aspects of travel and tourism. The appendices contain pertinent material concerning key travel industry contacts as well as travel and tourism information sources.About the Author:
Charles R. Goeldner, PhD, is Professor Emeritus of Marketing and Tourism at the Leeds School of Business, University of Colorado at Boulder. He is also the founding editor of the Journal of Travel Research.
J. R. Brent Ritchie, PhD, the founding Chair of the United Nations World Tourism Organization (UNWTO) Tourism Education Council, holds the Professorship in Tourism Management and is Chair of the World Tourism Education and Research Centre at the University of Calgary, Alberta, Canada.
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Book Description Wiley, 2008. Hardcover. Condition: New. Never used!. Seller Inventory # P110470084596
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