Microeconomics: Theory and Applications

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9780470128916: Microeconomics: Theory and Applications

The 10th edition of Browning and Zupan's Microeconomics: Theory and Applications continues to motivate students and introduce them to current thinking in the field. This book appeals to students and instructors alike because of its accessibility, large number of applications, and the clear step-by-step manner in which graphs are introduced.

In this new edition, the authors have included more applications and more mathematical material to reinforce students’ understanding of basic microeconomic principles. This knowledge of microeconomic theory will serve as an essential foundation for any business major or for those preparing for a future career as a business professional.

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From the Back Cover:

Microeconomic Theory & Applications Sixth Edition Edgar K. Browning, Texas A&M University Mark A. Zupan, University of Arizona This best-selling microeconomics text has helped thousands of students learn microeconomic theory and how to apply it in their everyday lives. Two of the most distinguished authors in the field present an abundance of applications with the conviction that the more real-world examples are provided to bolster the theory, the better prepared students will be to use the theory on their own. In this new sixth edition, the authors have retained and often enhanced the best applications from previous editions and have added numerous new engaging ones to enrich the presentation. Highlights of the sixth edition include the following:

  • Over 100 in-text examples covering both public policy and business issues and 4 unique, in-depth applications chapters (Chapter 5 on using consumer choice theory, Chapter 9 on using the competitive model, Chapter 14 on using noncompetitive market models, and Chapter 17 on using input market analysis). These highly acclaimed applications demonstrate theory at work in real companies, industry, and government. Students will gravitate to examples such as the "World Wide Wait" on the World Wide Web, the real price of a first-class ticket on the Titanic, and peak-load pricing by colleges.
  • A streamlined and clarified presentation that shortens the previous edition’s chapters from 21 to 19.
  • Many business applications and theoretical concepts, showing how useful microeconomic concepts can be for the future businessperson. Still other applications demonstrate relevance for public policy issues and show students how microeconomics can be used as a tool for sound decision making.
  • Clear economic graphs that use color consistently to teach economic concepts.
The market applauds the Browning/Zupan approach: "Browning and Zupan really shine in terms of their applications and examples." Gary Anderson, California State University, Northridge "Lots of engaging applications ... students will like them and learn from them." Robert L. Moore, Occidental College "I’m impressed with the accuracy and consistency of the text. The level is exactly right for my students. ... The graphs are excellent—some of the best I’ve seen." Philip King, San Francisco State University "Many good books get better in later revisions, and I find this to be the case with Browning and Zupan." James Giordano, Villanova University

About the Author:

Edgar K. Browning is the Alfred F. Chalk Professor of Economics at Texas A&M University; his specialty is Public Economics.  He earned a B.A. in Economics from the University of Virginia and a Ph.D. in Economics from Princeton University in 1971. A selected list of his publications include “ A Neglected Welfare Cost of Monopoly- and Most other Product Market Distortions,” Journal of Public Economics, 1997; The Non-Tax Wedge,” Journal of Public Economics, 1994; “The Marginal Cost of Redistribution,” Public Finance Quarterly, 1993; “On the Marginal Welfare Cost of Taxation,” American Economic Review, 1987; “The Trade-Off Between Equality and Efficiency,” Journal of Political Economy, 1984.

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