God in a Cup: The Obsessive Quest for the Perfect Coffee

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9780470173589: God in a Cup: The Obsessive Quest for the Perfect Coffee

Can a cup of coffee reveal the face of God? Can it become the holy grail of modern-day knights errant who brave hardship and peril in a relentless quest for perfection? Can it change the world? These questions are not rhetorical. When highly prized coffee beans sell at auction for $50, $100, or $150 a pound wholesale (and potentially twice that at retail), anything can happen.

In God in a Cup, journalist and late-blooming adventurer Michaele Weissman treks into an exotic and paradoxical realm of specialty coffee where the successful traveler must be part passionate coffee connoisseur, part ambitious entrepreneur, part activist, and part Indiana Jones. Her guides on the journey are the nation's most heralded coffee business hotshots—Counter Culture's Peter Giuliano, Intelligentsia's Geoff Watts, and Stump-town's Duane Sorenson.

With their obsessive standards and fiercely competitive baristas, these roasters are creating a new culture of coffee connoisseurship in America—a culture in which $10 lattes are both a purist's pleasure and a way to improve the lives of third-world farmers. If you love a good cup of coffee—or a great adventure story—you'll love this unprecedented look up close at the people and passions behind today's best beans.

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From the Back Cover:

God in a Cup

"When Geoff Watts, the buyer for Intelligentsia, tasted Hacienda La Esmeralda Special at the Panama coffee competition, the coffee was so aromatic he said he felt as if streams of light were pouring out of it. But the remark that got the coffee world's attention came from Don Holly, quality control manager for Green Mountain Coffee in Vermont. When Dontasted Esmeralda Special for the first time, he said the coffee was so transporting that when he tasted it, he 'saw the face of God in the cup.'

"From the first moment the judges leaned over the small white porcelain 'cupping' bowls and sniffed, Esmeralda Special demanded their attention. The coffee hit them over their heads with a crazy perfume bath of floral and citrus. Within this heady brew, they detected fragrances no one had ever smelled in Panamanian coffee: ginger, blackberry, ripe mango, citrus blossom, and exotic bergamot. Many commented that Esmeralda Special was bursting with the kind of good acidity—coffee buyers call it brightness—that is rare in Latin America, but common in the best coffees from East Africa.

"Esmeralda Special quickly became one the biggest things to happen in the specialty coffee world. Soon high-end retail customers were spending crazy amounts of money for this rare little bean."
From God in a Cup

About the Author:

Michaele Weissman is a journalist and author who writes about food, families, business, and American culture. Her work appears frequently in publications such as the New York Times, the Washington Post, and the Wall Street Journal. Her coffee blog can be found at michaeleweissmanwrites.com/godinacupofcoffee. She lives in Chevy Chase, Maryland, with her husband.

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Book Description Hardcover. Book Condition: New. Can a cup of coffee reveal the face of God? Can it become the holy grail of modern-day knights errant who brave hardship and peril in a relentless quest for perfection? Can it change the world? These questions are not rhetorical. When highly prized coffee beans sell at auction for $50, $100, or $150 a pound wholesale (and potentially twice that at retail), anything can happen.In God in a Cup, journalist and late-blooming adventurer Michaele Weissman treks into an exotic and paradoxical realm of specialty coffee where the successful traveler must be part passionate coffee connoisseur, part ambitious entrepreneur, part activist, and part Indiana Jones. Her guides on the journey are the nation's most heralded coffee business hotshots—Counter Culture's Peter Giuliano, Intelligentsia's Geoff Watts, and Stump-town's Duane Sorenson.With their obsessive standards and fiercely competitive baristas, these roasters are creating a new culture of coffee connoisseurship in America—a culture in which $10 lattes are both a purist's pleasure and a way to improve the lives of third-world farmers. If you love a good cup of coffee—or a great adventure story—you'll love this unprecedented look up close at the people and passions behind today's best beans. Bookseller Inventory # 1674789

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Book Description Houghton Mifflin Harcourt Publishing Company, United States, 2008. Hardback. Book Condition: New. Language: English . Brand New Book. Can a cup of coffee reveal the face of God? Can it become the holy grail of modern-day knights errant who brave hardship and peril in a relentless quest for perfection? Can it change the world? These questions are not rhetorical. When highly prized coffee beans sell at auction for $50, $100, or $150 a pound wholesale (and potentially twice that at retail), anything can happen. In God in a Cup, journalist and late-blooming adventurer Michaele Weissman treks into an exotic and paradoxical realm of specialty coffee where the successful traveler must be part passionate coffee connoisseur, part ambitious entrepreneur, part activist, and part Indiana Jones. Her guides on the journey are the nation s most heralded coffee business hotshots--Counter Culture s Peter Giuliano, Intelligentsia s Geoff Watts, and Stump-town s Duane Sorenson. With their obsessive standards and fiercely competitive baristas, these roasters are creating a new culture of coffee connoisseurship in America--a culture in which $10 lattes are both a purist s pleasure and a way to improve the lives of third-world farmers. If you love a good cup of coffee--or a great adventure story--you ll love this unprecedented look up close at the people and passions behind today s best beans. Bookseller Inventory # AAS9780470173589

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Book Description Houghton Mifflin Harcourt Publishing Company, United States, 2008. Hardback. Book Condition: New. Language: English . Brand New Book. Can a cup of coffee reveal the face of God? Can it become the holy grail of modern-day knights errant who brave hardship and peril in a relentless quest for perfection? Can it change the world? These questions are not rhetorical. When highly prized coffee beans sell at auction for $50, $100, or $150 a pound wholesale (and potentially twice that at retail), anything can happen. In God in a Cup, journalist and late-blooming adventurer Michaele Weissman treks into an exotic and paradoxical realm of specialty coffee where the successful traveler must be part passionate coffee connoisseur, part ambitious entrepreneur, part activist, and part Indiana Jones. Her guides on the journey are the nation s most heralded coffee business hotshots--Counter Culture s Peter Giuliano, Intelligentsia s Geoff Watts, and Stump-town s Duane Sorenson. With their obsessive standards and fiercely competitive baristas, these roasters are creating a new culture of coffee connoisseurship in America--a culture in which $10 lattes are both a purist s pleasure and a way to improve the lives of third-world farmers. If you love a good cup of coffee--or a great adventure story--you ll love this unprecedented look up close at the people and passions behind today s best beans. Bookseller Inventory # AAS9780470173589

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