The Celebrity Experience: Insider Secrets to Delivering Red Carpet Customer Service

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9780470174012: The Celebrity Experience: Insider Secrets to Delivering Red Carpet Customer Service
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The Celebrity Experience combines the best practices of the business world with those of the celebrity world to create a practical and proactive guide for anyone who wants to bring their business’s internal and external customer service to the level of star treatment. Based on the unique ways celebrities are treated, the book shares techniques you can use to treat your customers to a red-carpet experience, guaranteeing repeat business and stellar word of mouth.

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From the Inside Flap:

Imagine a world where red carpets were rolled out for youwherever you went and you were always greeted by name and with asmile. Imagine being admired and complimented by strangers on adaily basis. Imagine if those who did business with you always bentover backwards to cater to your personal desires and needs. If thatsounds like a fantasyland, it is. And it's called Hollywood.

Every day, Hollywood's biggest superstars live out that fantasy,receiving red-carpet treatment virtually everywhere they go. Butthey aren't the only ones. More and more, companies are realizingthat when they treat their customers like VIPs, those customerskeep coming back and help spread the word.

For business owners, entrepreneurs, or anyone who works in aservice industry, The Celebrity Experience shows how to turncustomers into lifelong, adoring clients by delivering consistentred-carpet customer service. Based on hundreds of interviews withprofessionals who exclusively serve celebrity clients, author DonnaCutting shows you how to make every customer feel like asuperstar.

Combining the best practices of the Hollywood celebrity scenewith those of the business world, The Celebrity Experience presentssimple, effective ways to:

  • Make red-carpet first impressions on new customers

  • Give them what they want and earn customers for life

  • Generate buzz and positive word-of-mouth by delivering what youpromise

  • Improve your customer service performance by putting employeesfirst

  • Develop the creativity and flexibility to deliver on everycustomer request

  • Succeed by putting your customers' interests ahead of yourown

In addition to celebrity ideas you can implement in yourbusiness immediately, The Celebrity Experience also includesstories from celebrities themselves and real-world examplesofsuccessful companies that go above and beyond to deliver impeccableservice for their customers. Today, it's often customer servicethat separates good companies from great ones. The CelebrityExperience shows you how to put your business on the customerservice A-list.

From the Back Cover:

Praise for

The Celebrity Experience
—Bob Danzig, former CEO, Hearst Newspapers, and author,speaker, and professor

"You can't focus on the customer until you develop the rightattitudes in your team. The Celebrity Experience is proof that youcan treat your customers as stars and improve the bottomline."
—Howard D. Putnam, former CEO, Southwest Airlines, and authorof The Winds of Turbulence

"The Celebrity Experience precisely and lightheartedly detailsthe way we all would love to be treated. You may not always getcelebrity treatment, but there is no longer any excuse for failingto provide such an experience for your customers. The greatstories, targeted examples, and wise asides all combine for a goodread."
—Stephen C. Lundin, author of the Fish! series of books andcoauthor of Top Performer: A Bold Approach to Sales and Service

"Imagine a world where every customer receives nothing butred-carpet service. A fantasy? A pipe dream? Not anymore. InCutting's wonderful new book, we learn how easy—andprofitable—it is to create the celebrity experience for ourcustomers. A worthwhile read that challenges assumptions, providestechniques, and inspires action, this may be the most beneficialbook you read all year."—Phillip Van Hooser, author ofWillie's Way: 6 Secrets for Wooing, Wowing, and Winning Customersand Their Loyalty

"Cutting's charming book is overflowing with practical ideas,delightful stories, and amazing examples of organizations thattreat their customers—and their employees—like stars. Icould hardly put it down! Not only does the celebrity experiencecreate loyal customers, but it also makes workplaces lots more fun.Thank you, Donna, for helping us all look at service throughHollywood's eyes!"
—Barbara A. Glanz, professional speaker and author of CAREPackages for Your Customers and coauthor of The Simple Truths ofService as Inspired by Johnny the Bagger

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Book Description Wiley. Hardcover. Condition: New. 256 pages. Dimensions: 9.1in. x 6.1in. x 1.0in.The Celebrity Experience combines the best practices of the business world with those of the celebrity world to create a practical and proactive guide for anyone who wants to bring their businesss internal and external customer service to the level of star treatment. Based on the unique ways celebrities are treated, the book shares techniques you can use to treat your customers to a red-carpet experience, guaranteeing repeat business and stellar word of mouth. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Seller Inventory # 9780470174012

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