Real You Incorporated: 8 Essentials for Women Entrepreneurs

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9780470176580: Real You Incorporated: 8 Essentials for Women Entrepreneurs
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Real You Incorporated empowers women entrepreneurs. The bookprovides insights for women on how to discover and love theirpersonal brand, and how to bring it into the market as a realbusiness—unique and different. In the first section of thebook, Find It Within You, readers will learn how to expressinternal personality, passions and essence to define the internalbrand. In the second section, The Competitive Advantage, readerslearn how to extend the internal message into the world—totheir partners, employees and ultimately their customers.

Part branding—the author is a nationally known marketingexpert—and part business inspiration, Real You Incorporatedincludes case studies of real women entrepreneurs from a variety ofindustries: manufacturing, retail, restaurants, real estate,publishing and many more. Their stories bring the book to life,adding inspiration and role models. The book also includes avisualization tool in the form of a chart that women entrepreneurscan complete and keep with them, to remind them of their Real You,no matter what phase their business is in.

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From the Back Cover:

Praise for Real You Incorporated

"What I admire about Kaira is her can-do attitude. She knowswhat it's like to be in a man's world, but still accomplish thingsher way. She's the real thing, and after reading this book, you'llfeel more confident of being your real you too. Go for it."
—Keith Ferrazzi, bestselling author of Never EatAlone

"Kaira Rouda empowers the woman entrepreneur by simply tellingher to be herself. Where other books urge women to fit in with theboys, Real You Incorporated shows you how to create your ownunique and wonderful brand. The secret is building it around thereal you!"
—Barbara Corcoran, founder of the Corcoran Group and authorof If You Don't Have Big Breasts, Put Ribbons on YourPigtails

"Really simple and really smart rules for all women. Followthem, and you'll build your brand and find real success."
—Laura Ries, coauthor of The 22 Immutable Laws ofBranding

"Real You Incorporated is a courageous undertaking. KairaSturdivant Rouda is the kind of author who is uniquely suited forher subject—she is both a successful woman in business andcompletely unafraid to share her candid insights and advice. I cansee this book being a blueprint for many youngfemaleentrepreneurs."
—Justin McCarthy, Google

"Filled with keen insights, practical knowledge, and tacticaltools to build your success, Real You Incorporated is aconcise, friendly read for women who wantmore than just advice.They want answers, and this should be their first stop."
—Delia Passi, author of Winning the Toughest Customer: TheEssential Guide to Selling to Women

From the Inside Flap:

It's a fact; every sixty seconds a womanstarts a business. Andwhile women represent a dominant force in the ever-growing businesseconomy, the demand to fit into the corporate "boys club" is stillpervasive.In Real You Incorporated, Kaira SturdivantRouda revealsthe secret to building a successful brand, and thus a successfulbusi-ness, by refusing to fit in. Being successful is all aboutbeing you—the real you.

Real You Incorporated offers women a bold and refreshingmessage: for a brand to truly, deeply resonate with customers, ithas to be based on something truly genuine—yourself. Buildingthat personal, genuine brand means being true to yourself in everypart of your business—from how you promote your talents to howyou interact with the people in your office and everythingelse.

Rouda's lively book provides readers with a helpful Real YouIncorporated chart that captures the most essential elements ofyour business: you and your passions, brand, positioning, culture,customers, and gifts. Once you fully define your personal brand,Rouda shows you how to use it as a competitive advantage that willprove invaluable to your long-term success.

Each chapter includes profiles of successful entrepreneurs andprovides inspiration and cautionary tales for every businesswoman.

Full of new ways to look at age-old problems—includinghandy tools like a "Snark Scale"—Real You Incorporatedempowers you to join other women who are changing the face ofbusiness. It starts by discovering who you are and developing anauthentic, unique personal brand, one based simply on being thereal you.

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Book Description John Wiley and Sons Ltd, United Kingdom, 2008. Hardback. Condition: New. 1. Auflage. Language: English. Brand new Book. Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business-unique and different. In the first section of the book, Find It Within You, readers will learn how to express internal personality, passions and essence to define the internal brand. In the second section, The Competitive Advantage, readers learn how to extend the internal message into the world-to their partners, employees and ultimately their customers. Part branding-the author is a nationally known marketing expert-and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries: manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration and role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs can complete and keep with them, to remind them of their Real You, no matter what phase their business is in. Seller Inventory # AAH9780470176580

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Book Description John Wiley and Sons Ltd, United Kingdom, 2008. Hardback. Condition: New. 1. Auflage. Language: English . Brand New Book. Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business-unique and different. In the first section of the book, Find It Within You, readers will learn how to express internal personality, passions and essence to define the internal brand. In the second section, The Competitive Advantage, readers learn how to extend the internal message into the world-to their partners, employees and ultimately their customers. Part branding-the author is a nationally known marketing expert-and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries: manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration and role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs can complete and keep with them, to remind them of their Real You, no matter what phase their business is in. Seller Inventory # AAH9780470176580

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Book Description John Wiley and Sons Ltd, United Kingdom, 2008. Hardback. Condition: New. 1. Auflage. Language: English. Brand new Book. Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business-unique and different. In the first section of the book, Find It Within You, readers will learn how to express internal personality, passions and essence to define the internal brand. In the second section, The Competitive Advantage, readers learn how to extend the internal message into the world-to their partners, employees and ultimately their customers. Part branding-the author is a nationally known marketing expert-and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries: manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration and role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs can complete and keep with them, to remind them of their Real You, no matter what phase their business is in. Seller Inventory # BTE9780470176580

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