Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life

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9780470247532: Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life
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You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers’ needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.

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Praise for MARKETING for RAINMAKERS

"In a business environment where everything looks the same tothe consumer, Phil Fragasso helps his clients rise above thecompetition. His innovative methods and thought-provoking ideashelped our sales force seriously consider ways they mightdifferentiate themselves from the crowd."
—Todd Clarke, President, CLS Investment Firm

"Phil Fragasso is a marketing leader with a track record ofsuccess demonstrating that good sales and marketing ideas can alsobe fun. He has a history of introducing breakthrough marketingtechniques applicable to companies of all sizes. Phil's approach tomarketing has always been creative, effective, andirreverent—but never irrelevant."
—Charles Salmans, Principal, Global Public Relations,Mercer

"Effective marketing is less about what you do and more abouthow you think. Phil's book provides a strong foundation to build amarketing mindset that will help set you apart from thecompetition."
—Karen Kaplan, President, Hill Holliday

"Phil's years of experience in marketing are evident in thisincredibly comprehensive, easy-to-use guide for marketingpractitioners at all levels."
—Christy White, Principal, Cogent Research, LLC

"Old-school marketing still reigns supreme—except in theminds of a small number of innovative marketers like Phil Fragasso.Phil has an innate ability to put himself in the place of thecustomer and drive marketing programs that engage andinspire."
—Tom Asacker, author of Sandbox Wisdom and A Clear Eye forBranding

"Marketing for Rainmakers offers a brilliant andlong-needed compilation of good old-fashioned common sense, coupledwith Phil's penetrating insight—masterfully placed in oneentertaining and informative narrative. What a gift; what anopportunity!"
—Marcia S. Wagner, President, The Wagner Law Group

From the Inside Flap:

It's one thing to be great at what you do, but it's quite anotherthing to be able to convince customers of that fact. If you're aprofessional service provider, salesperson, or independentcontractor, marketing is a critical ingredient in your company'ssuccess. Marketing for Rainmakers presents a collection offifty-two business-building, loyalty-inspiring marketing ideas foranyone who wants to increase their customer base, improve customerrelations, and make more money doing what they love to do.

Inside, you'll discover a wealth of tactics and strategies,practical tips, and real-life examples guaranteed to help separateyou from the competition and build profitable long-termrelationships with your clients. Fully practical and applicable toyour small business, Marketing for Rainmakers shows you howto build a thriving professional practice using a marketing mindsetbased on intense customer focus.

Many professionals find marketing mysterious and tricky. Fewpeople truly understand it. This book breaks good marketing down toits simplest goal—to motivate people—and shows you howto do just that. In fact, this straightforward marketing guide willturn you into a true marketing rainmaker—that person who canmotivate customers and build long-lasting, profitable relationshipswith them.

Step by step, you'll learn to master the skills and attitude ofa marketing rainmaker. If you're driven to succeed, Marketingfor Rainmakers will show you how to make the most of everymarketing opportunity and approach every aspect of your businesswith true dedication to your customers. Once you master the skillsand attitude of a marketing rainmaker, you'll bring in morecustomers than you know what to do with—and keep them comingback for more.

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