The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business - Softcover

Strauss, Steven D.

Softcover

ISBN 10: 0470261242 ISBN 13: 9780470261248

Publisher: Wiley, 2008

Synopsis

For a comprehensive, easy-to-read, A-to-Z library of everything a small business owner would need to know about starting and succeeding in business, consult The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business, 2nd Edition. Discover candid advice, effective techniques, insider information, and success secrets that will boost you confidence. This updated editions is even more accessible, with easy-to-follow information from starting, running, and growing a business to new chapters on green business practices, technology tips, and marketing tools.

About this title

About the Author

Steven D. Strauss is America's leading small business expert. An internationally recognized lawyer and columnist, he is also a popular speaker who regularly addresses groups around the world. His syndicated column, "Ask an Expert," appears weekly on USAToday.com and dozens of other major Web sites. He has been featured as a media guest on MSNBC, CNN, CNBC, Bloomberg Television, and the BBC, among others. Visit him at www.MrAllBiz.com.

From the Back Cover

A massively expanded and updated edition of the ultimate small business resource

Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends.

This one-of-a-kind book includes fifteen entirely new chapters on such vital twenty-first-century topics as green businesses, easy online advertising and marketing, technology and mobility, and e-commerce. More comprehensive than ever, yet as easy to read and understand as always, The Small Business Bible, Second Edition is everything you need to turn your entrepreneurial dream into a profitable reality.

Here you will find a gold mine of cutting-edge business-building strategies and advice on virtually every topic important to today's small business owner, including:

• Developing your idea and writing a winning business plan

• Buying a great business or franchise

• Hassle-free hiring, rewarding, and firing of employees

• Creating a powerful, memorable small business brand

• Understanding insurance and legalese

• Thriving in a global economy

• Designing a killer Web site

• Marketing, advertising, and growing your business made easy

• Building a great home-based business

• Operating and growing on a shoestring budget

Edition details

• Publisher: Wiley
• Publication date: 2008
• Language: English
• ISBN 10: 0470261242
• ISBN 13: 9780470261248
• Binding: Paperback
• Edition number: 2
• Number of pages: 544