The Silent Salesmen: Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products

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9780470270356: The Silent Salesmen: Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products
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How to create a successful promotional product campaign for anybusiness

According to award-winning direct marketer Mitch Carson,business owners and marketers should understand the value of usingpromotional items for business growth, and how to create successfulpromotional product campaigns. In The Silent Salesmen,Carson introduces his proven, simple promotional product strategiesthat are guaranteed to increase sales and profits. Business ownersand marketers will discover step-by-step tips on how to develop andimplement a versatile marketing plan that encompasses ready-to-usesamples of sales materials paired with unique and memorablepromotional products. Combined, these tools will make for anextremely effective (and profitable) marketing message.

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The effectiveness of promotional pro-ducts is well documented.Research shows that customers—both new and old—whoreceive promotional products return sooner and reorder more quicklyand more frequently than those who receive no promotionalincentives. And because the products are useful to and appreciatedby the recipients, they are retained and used, repeating theimprinted message many times—like silent salesmen—withoutadded cost to the advertiser. In The Silent Salesmen, directmarketing expert Mitch Carson introduces proven, simple promotionalproduct strategies guaranteed to increase sales and profits.

Carson's comprehensive study of sales promotion will help youdevelop a personalized program for a variety of objectives. Heprovides step-by-step advice on developing your own marketing planand a comprehensive advertising campaign for any budget. He alsooffers his expertise on trade shows and reveals how to maximizeyour participation and use promotional products to enhance yourimage in your community. He shares his personal collection oftrusted resources to eliminate all the guesswork in putting yourplan into action. In addition, Carson offers a wealth of real-lifesuccess stories about how the creative use of promotional productsdramatically impacted the bottom lines of companies both large andsmall.

The Silent Salesmen promises to transform the way businessespromote their services and improve their bottom lines—whetherthey are owner-run microbusinesses, mom-and-pop retail outlets,local service providers, or even independent salespeople.?Whetheryou're looking for a way to use promotional products to motivateyour staff, generate more business, encourage customer referrals,increase trade-show traffic, introduce a new product, or supportyour community, The Silent Salesmen will show you how.

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Praise for The Silent Salesmen

"More sales. More customers. More profits. That's what our 700+consultants help their clients achieve. How do they do it? It'ssimple. They rely heavily on Mitch Carson's The Silent Salesmen.The result is more than $3 billion in additional sales and profits.We use these strategies every day on every type of business you canname. They work for us and they can work for you too."
—MARTIN HOWEY, CEO, TopLine Business Solutions

"The content will easily triple your marketing's results. Buy itnow."
—STEVE CLAUSON, CEO, Assault Marketing

"I have used Mitch Carson's The Silent Salesmen strategies formore than 200 of my clients. The ideas and techniques have workedbetter than any other combination to date."
—LYNN SARKANY, CEO, Marketfinders

"If you are looking to shake up your world and expose yourself,then look no further than The Silent Salesmen. You will profit andenjoy your life."
—JOEL BAUER, coauthor of How to Persuade People Who Don'tWant to Be Persuaded and Gravitational Marketing

"Mitch Carson is a man you want in your Rolodex. He can get yourmail opened and acted on."
—Jimmy Vee and Travis Miller, coauthors of GravitationalMarketing

"Mitch Carson is the guy you need. When you energize, you getrecognized."
—Mark Victor Hansen, coauthor of Chicken Soup for theSoul

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Book Description John Wiley and Sons Ltd, United Kingdom, 2008. Hardback. Condition: New. 1. Auflage. Language: English . Brand New Book. How to create a successful promotional product campaign for any business According to award-winning direct marketer Mitch Carson, business owners and marketers should understand the value of using promotional items for business growth, and how to create successful promotional product campaigns. In The Silent Salesmen , Carson introduces his proven, simple promotional product strategies that are guaranteed to increase sales and profits. Business owners and marketers will discover step-by-step tips on how to develop and implement a versatile marketing plan that encompasses ready-to-use samples of sales materials paired with unique and memorable promotional products. Combined, these tools will make for an extremely effective (and profitable) marketing message. Seller Inventory # AAH9780470270356

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