Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World

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9780470339664: Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World
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Lessons for attaining global competitiveness, one market at atime, from international business giant Nokia

Winning Across Global Markets examines how145-year-old Nokia grew from a paper mill in Finland to amultinational telecommunications leader. Why are Nokia's lessonscritical for other companies and industries? While multinationalsbased in large countries benefit from inherent advantages--such asa home base that often accounts for 30 to 50 percent of theirrevenues--multinationals based in smaller countries such as Nokia,enjoy no such competitive edge. Nokia, in fact, generates lessthan 1% of its revenues in its home base. To such acompany, global competitiveness is a matter of life and death. Withunparalleled access to Nokia's leadership, Winning AcrossGlobal Markets reveals the remarkable story of Nokia'sresilience and endurance. Shows how Nokia's flexibility and focuson its people and local markets drive its distinct globalapproach.

  • Includes exclusive interviews with Nokia's senior executivesand key partners
  • Provides a roadmap for developing, capturing, and sustainingglobal advantage

This book provides a roadmap for developing, capturing, andsustaining strategic global advantage in today's ever-changingworld.

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From the Back Cover:

Winning Across Global Markets

Winning Across Global Markets offers an insightful examination of how Nokia, a noted Nordic conglomerate, became a fiercely competitive global giant.

In this groundbreaking book, Dan Steinbock explains how Nokia's story offers strategic lessons for other global companies across industries. Why? While most large multinational companies enjoy inherent advantages in their home market (which often account for 30 to 50 percent of their revenues), a multinational such as Nokia—based in a small country and with a home base market that generates less than 1 percent of its revenues—needs to develop an innovative global strategy to thrive. To such a company, global advantage—centered on local success—is a matter of life and death.

Based on exclusive access to and interviews with senior executives of Nokia—from the CEO and chairman to regional and functional chiefs—Winning Across Global Markets provides established industry leaders insight into how to develop, capture, and sustain competitive advantage. To ambitious challengers in emerging economies, the book offers a primer on how to topple the giants.

From the Inside Flap:

Winning Across Global Markets offers an insightful examination of how Nokia, a noted Nordic conglomerate, became a fiercely competitive global giant.

In this groundbreaking book, Dan Steinbock explains how Nokia's story offers strategic lessons for other global companies across industries. Why? While most large multinational companies enjoy inherent advantages in their home market (which often account for 30 to 50 percent of their revenues), a multinational such as Nokia—based in a small country and with a home base market that generates less than 1 percent of its revenues—needs to develop an innovative global strategy to thrive. To such a company, global advantage—centered on local success—is a matter of life and death.

Based on exclusive access to and interviews with senior executives of Nokia—from the CEO and chairman to regional and functional chiefs—Winning Across Global Markets provides established industry leaders insight into how to develop, capture, and sustain competitive advantage. To ambitious challengers in emerging economies, the book offers a primer on how to topple the giants.

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Book Description Jossey-Bass. Hardcover. Condition: New. 304 pages. Dimensions: 9.1in. x 6.2in. x 1.0in.Lessons for attaining global competitiveness, one market at a time, from international business giant NokiaWinning Across Global Marketsexamines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokias lessons critical for other companies and industries While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1 of its revenues in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokias leadership, Winning Across Global Markets reveals the remarkable story of Nokias resilience and endurance. Shows how Nokias flexibility and focus on its people and local markets drive its distinct global approach. Includes exclusive interviews with Nokias senior executives and key partnersProvides a roadmap for developing, capturing, and sustaining global advantageThis book provides a roadmap for developing, capturing, and sustaining strategic global advantage in todays ever-changing world. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Seller Inventory # 9780470339664

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Book Description John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Condition: New. 1. Auflage. Language: English. Brand new Book. Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership, Winning Across Global Markets reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach.* Includes exclusive interviews with Nokia's senior executives and key partners * Provides a roadmap for developing, capturing, and sustaining global advantage This book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world. Seller Inventory # APC9780470339664

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Book Description John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Condition: New. 1. Auflage. Language: English. Brand new Book. Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership, Winning Across Global Markets reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach.* Includes exclusive interviews with Nokia's senior executives and key partners * Provides a roadmap for developing, capturing, and sustaining global advantage This book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world. Seller Inventory # APC9780470339664

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