CauseWired: Plugging In, Getting Involved, Changing the World

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9780470375044: CauseWired: Plugging In, Getting Involved, Changing the World

Now in paperback, an eye-opening guide to the massive societal impact of online social networks

For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers.

  • Tracks the massive societal impact on causes of online social networks-from blogs, to video, to the rise of social networks
  • Reveals the extraordinary influence of online social networks-in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes

From Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects like Kiva, Change.org and DonorsChoose, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.

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From the Inside Flap:

CauseWired: Plugging In, Getting Involved, Changing the World

or today's super-wired, always-on, live-life-in-public young Americans, thecauses they support define who they are. Societal aspirations have so permeatedthe "net-native" population that causes have become akin to musical tastes, choices, and "blog bling." Redefining twenty-first-century activism, CauseWired: Plugging In, Getting Involved, Changing the World identifies some of the best examples of the cause culture in action and will motivate you to launch yourself down the path of wired social change.

This authoritative book showcases wired causes in action—from Facebook causes and campaigns on MySpace to startups like Kiva, DonorsChoose, and Change.org. It covers the massive societal impact of online social networks in raising money for charity, changing the political climate, electing candidates, and raising consciousness for causes, from the local to the global.

Expertly describing how rapid advances in media and technology and in the ways you communicate are changing how you support causes, this insightful book:

  • Suggests that what some refer to as online social activism and peer-to-peer philanthropy is quickly becoming an influential political and cultural sector

  • Reveals how new technology and the human urge to communicate will create the basis for a golden age of activism and involvement

  • Describes how increasing the reach of philanthropy improves the openness of government and our major social institutions

  • Explores how a super-wired, socially networked cause will change how corporations approach consumers, how charities ask people for money, how candidates seek votes, and how ordinary Americans view their place in the world

  • Shows how you can participate in organizations in a way never before possible—by organizing communities of donors, creating volunteer opportunities, and engaging in direct dialogue

  • Offers real-world stories of success and introduces you to some of the people—famous and almost unknown—powering this movement

Causes matter to today's consumer and they especially matter to companies, to stock prices, to sales, and to brands. An empowering road map for anyone serious about understanding the social impact of causes on the social web, CauseWired: Plugging In, Getting Involved, Changing the World will change how you respond to that underlying human impulse to help others by leveraging your online social network to effect positive change, improve your communities, and change your world.

Join the CausedWired Discussion: www.causedwired.com

From the Back Cover:

Praise for CauseWired: Plugging In, Getting Involved, Changing the World

"In CauseWired, Tom Watson has written the seminal book on peer-to-peer philanthropy and its counterpart movements in politics and branding."
—Charles Best, Founder, DonorsChoose.org

"Whether you're a net-native college student or a geezer like me, CauseWired is required reading if want to understand the future of activism and engagement. Tom Watson gives deep, insider perspectives on the transformative potential of social networking and other innovations for linking communication and compassion."
—Mario Morino, Chairman, Venture Philanthropy Partners

"With eloquence and enthusiasm borne of deep experience in the world of social change and philanthropy, Tom Watson describes the intersection of causes and technology and shares a compelling vision of a philanthropic future powered by the social web. This is an essential book about one of the Internet's most important functions: bringing people together to help make our world a better place."
—Peter Daou, Internet Advisor to Senator Hillary Clinton

"CauseWired is a fascinating look into the rapidly evolving world of the Internet, social networking, and social change. Watson demonstrates how individuals are using new digital outlets and tools—most importantly, blogging, social networking, and online giving platforms—to explore how we may each act to impact the critical events of our day from the 2008 election to Hurricane Katrina and Darfur. His engaging writing style and breadth of perspective help us see not only what is happening today, but what will happen in the years to come as we each act upon our potential to change our world and communities."
—Jed Emerson, Managing Director for Integrated Performance, Uhuru Capital

"If you don't want to be left behind in our new wired society—or if you're already behind—this book is a must-read! Tom Watson has produced what could be a marketing bible for the field of philanthropy and a primer for individuals who want to help change the world."
—Judy Miller, Director, Hilton Humanitarian Prize

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