The Complete Guide to Fundraising Management

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9780470375068: The Complete Guide to Fundraising Management
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There are now more than 1 million nonprofit organizations in the United States, and the fundraising industry is one of the fastest-growing segments of the economy. The Complete Guide to Fundraising Management presents step-by-step guidance on planning, self-assessment, continual improvement, cost effective fundraising strategies and much more. An accompanying website contains checklists, grids, and sample forms. Plus, the Third Edition adds a chapter on internet fundraising as well as updated statistics. Fundraising professionals will benefit from the practical advice on managing the complexities of a development office.

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From the Inside Flap:

To survive and thrive in today's highly competitive philanthropicenvironment, your nonprofit needs to make the most of its monetaryand staffing resources. But doing so is a complicated business thatdemands the right approach. The Complete Guide to FundraisingManagement, Third Edition offers an accessible and time-tested planfor fundraising success.

Part of the AFP Fund Development Series, this newly revised andexpanded Third Edition presents incisive explanations of basicfundraising principles and practices and thoroughly covers thefundamentals of strategic management. It provides all the tools andtechniques you need to oversee a comprehensive resource developmentprogram that focuses on planning, self-assessment, and continualimprovement. In addition, this indispensable resource includes acompanion Web site containing checklists, grids, and sample formsto help fundraising professionals manage the complexities of adevelopment office.

Featuring helpful suggestions on board development,institutional advancement, and volunteer involvement, the ThirdEdition covers all the bases, including:

  • A new chapter on Internet fundraising as well as updatedstatistics on voluntarism, fundraising data, and the philanthropicsector

  • How to manage the resource development function—analysisand planning, setting goals, and monitoring the budget

  • How to determine the "ideal" volunteer solicitor, the capacityto give, and the request amount

  • Grantsmanship—government contracts, foundations, projectdevelopment, and foundation research

  • Capital and endowment campaigns—chronological steps forsuccess, including pre-study, advancement, intermediate, and publicphases

Concentrating on high-payoff, cost-effective fundraisingstrategies, this practical how-to book presents straightforwardguidelines and step-by-step instructions for strengthening yournonprofit and obtaining the resources needed to carry out itsmission. Packed with all the essentials of good nonprofitmanagement, The Complete Guide to Fundraising Management, ThirdEdition is the ultimate road map to fundraising success.

From the Back Cover:

The comprehensive and practical guide to successfulfundraising—fully revised and updated

A practical how-to book tailored specifically to the needs ofprofessional and volunteer fundraisers, The Complete Guide toFundraising Management, Third Edition moves beyond theory toaddress the day-to-day problems faced in nonprofit organizations,offering sound advice and proven solutions.

Filled with step-by-step guidance and practical advice onplanning, self-assessment, cost-effective fundraising strategies,and much more, this new edition is your user-friendly road map forfundraising success in a highly competitive philanthropicenvironment. The book and accompanying Web site include all thetools, tips, and techniques you need to make your nonprofitstronger and find the resources you need.

Inside you will find:

  • The five principles of fundraising

  • Best practices for fundraising on the Internet

  • Updated statistics on voluntarism, fundraising data, and thephilanthropic sector

  • Resource development strategies

  • Information management techniques

  • Tips on market research and prospect identification

  • Guidelines for running major gift programs

  • Sections on fundraising by mail, by telephone, and throughspecial events

  • Capital and endowment campaign key success factors

Whether you need a detailed tour of the entire fundraisingprocess or just a little help here and there—The CompleteGuide to Fundraising Management, Third Edition is for you, withsavvy guidance on how to promote your cause, research potentialdonors, organize events, and utilize the latest technology.

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9780471200192: The Complete Guide to Fundraising Management (Wiley Nonprofit Law, Finance and Management Series)

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ISBN 10:  0471200190 ISBN 13:  9780471200192
Publisher: Wiley, 2002
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