The Complete Guide to Fundraising Management

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9780470375068: The Complete Guide to Fundraising Management

There are now more than 1 million nonprofit organizations in the United States, and the fundraising industry is one of the fastest-growing segments of the economy. The Complete Guide to Fundraising Management presents step-by-step guidance on planning, self-assessment, continual improvement, cost effective fundraising strategies and much more. An accompanying website contains checklists, grids, and sample forms. Plus, the Third Edition adds a chapter on internet fundraising as well as updated statistics. Fundraising professionals will benefit from the practical advice on managing the complexities of a development office.

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From the Inside Flap:

To survive and thrive in today's highly competitive philanthropic environment, your nonprofit needs to make the most of its monetary and staffing resources. But doing so is a complicated business that demands the right approach. The Complete Guide to Fundraising Management, Third Edition offers an accessible and time-tested plan for fundraising success.

Part of the AFP Fund Development Series, this newly revised and expanded Third Edition presents incisive explanations of basic fundraising principles and practices and thoroughly covers the fundamentals of strategic management. It provides all the tools and techniques you need to oversee a comprehensive resource development program that focuses on planning, self-assessment, and continual improvement. In addition, this indispensable resource includes a companion Web site containing checklists, grids, and sample forms to help fundraising professionals manage the complexities of a development office.

Featuring helpful suggestions on board development, institutional advancement, and volunteer involvement, the Third Edition covers all the bases, including:

  • A new chapter on Internet fundraising as well as updated statistics on voluntarism, fundraising data, and the philanthropic sector

  • How to manage the resource development function—analysis and planning, setting goals, and monitoring the budget

  • How to determine the "ideal" volunteer solicitor, the capacity to give, and the request amount

  • Grantsmanship—government contracts, foundations, project development, and foundation research

  • Capital and endowment campaigns—chronological steps for success, including pre-study, advancement, intermediate, and public phases

Concentrating on high-payoff, cost-effective fundraising strategies, this practical how-to book presents straightforward guidelines and step-by-step instructions for strengthening your nonprofit and obtaining the resources needed to carry out its mission. Packed with all the essentials of good nonprofit management, The Complete Guide to Fundraising Management, Third Edition is the ultimate road map to fundraising success.

From the Back Cover:

The comprehensive and practical guide to successful fundraising—fully revised and updated

A practical how-to book tailored specifically to the needs of professional and volunteer fundraisers, The Complete Guide to Fundraising Management, Third Edition moves beyond theory to address the day-to-day problems faced in nonprofit organizations, offering sound advice and proven solutions.

Filled with step-by-step guidance and practical advice on planning, self-assessment, cost-effective fundraising strategies, and much more, this new edition is your user-friendly road map for fundraising success in a highly competitive philanthropic environment. The book and accompanying Web site include all the tools, tips, and techniques you need to make your nonprofit stronger and find the resources you need.

Inside you will find:

  • The five principles of fundraising

  • Best practices for fundraising on the Internet

  • Updated statistics on voluntarism, fundraising data, and the philanthropic sector

  • Resource development strategies

  • Information management techniques

  • Tips on market research and prospect identification

  • Guidelines for running major gift programs

  • Sections on fundraising by mail, by telephone, and through special events

  • Capital and endowment campaign key success factors

Whether you need a detailed tour of the entire fundraising process or just a little help here and there—The Complete Guide to Fundraising Management, Third Edition is for you, with savvy guidance on how to promote your cause, research potential donors, organize events, and utilize the latest technology.

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