Wedding Cake Art and Design: A Professional Approach

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9780470381335: Wedding Cake Art and Design: A Professional Approach

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Title: Wedding Cake Art and Design
Author: Garrett, Toba/ Schaeffer, Lucy (PHT)/ Mathews, Christine (ILT)
Publisher: John Wiley & Sons Inc
Publication Date: 2010/04/05
Number of Pages: 280
Binding Type: HARDCOVER
Library of Congress: 2009052124

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Review:

A comprehensive, inspiring guide to the art, craft, and business of wedding cake design

Combining inspirational cake designs, step-by-step decorating instruction, and advice on the fundamentals of running a successful cake business in a competitive market, Wedding Cake Art and Design is an invaluable guide for industry professionals and students. Master cake decorator Toba Garrett includes stunning designs for cakes inspired by textiles, seasons, fashion colors, flowers, and much more, and gives decorators the tools to translate their own clients' ideas into creative new designs.

    · Decorating techniques ranging from simple to advanced are explained in a clear, fully-illustrated, step-by-step format
    · Sample scenarios included throughout the book show readers how to handle a client consultation and how to create appropriate cakes for every client's budget, theme, and creative needs
    · Nearly 200 beautiful full-color photographs showcase finished cakes and illustrate key decorating techniques, while full-color illustrations provide insight into the professional decorator's creative process
    · Author Toba Garrett is one of the country's foremost artists in the field of cake decorating and the founder of the Institute for Culinary Education’s Department of Cake Decorating and Design, where she now serves as master chef–instructor and where she has trained some of the top cake artists in the world

A must-have for professional cake decorators, baking and pastry students, and even advanced cake decorating hobbyists, Wedding Cake Art and Design is the only resource a decorator needs to design, plan, and execute picture-perfect wedding cakes for every client, every time.

Cake-Decorating Ideas from Wedding Cake Art and Design


Victorian-Styled Cake

The Cake with Lily and Pleats

From the Inside Flap:

Creating the perfect wedding cake to complement a client's perfect day requires a great deal of artistry, technical proficiency, and a true understanding of each client's needs. Wedding Cake Art and Design is an invaluable and beautifully illustrated hands-on guide for mastering every step of the planning and execution of picture-perfect wedding cakes—from the initial consultation to the gorgeous finished product.

Author Toba Garrett is one of the foremost experts and educators in cake decorating, having trained many of the top cake artists in the world. Here, she offers an all-in-one guide that presents sample client scenarios in each chapter, showing you how to plan and then produce the ideal cake to match each client's budget, theme, and creative desires.

This comprehensive resource explains all of the crucial skills and techniques required for success—from the most basic to the most complex—including how to create color, texture, shape, and decorative elements for every design. Exquisite full-color photos display finished cakes and illustrated step-by-step instructions provide clear and simple direction.

Garrett includes a range of different cake styles inspired by popular themes and concepts, including creative, romantic, textured, modern, and Wedgwood-inspired designs; designs based on the seasons, fashion colors, film, flowers, pottery, and textiles; and designs that are perfect for chocolate lovers. Truly comprehensive in scope, Wedding Cake Art and Design also features handy informative appendices on setting up a cake design business, recipes and flavor combinations, templates, and cake cutting.

Offering detailed expert guidance on every aspect of the art and business of wedding cake design, this is an indispensable tool for industry professionals, baking and pastry students, or talented and dedicated hobbyists.

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