A practical, managerial-oriented approach that shows how IT is used in organizations to improve quality and productivity
Case studies highlight new technology and applications, including fuzzy logic, neural computing, and hypermedia
Contains a variety of cases that emphasize problems many corporations encounter
Features international cases, illustrating how IT can be adapted to other cultures
"synopsis" may belong to another edition of this title.
TURN TODAY'S INFORMATION TECHNOLOGIES INT OYOUR STRATEGIC ADVANTAGE
Featuring the latest on ecommerce, supply chain management, data and knowledge management, and more, Turban, McLean, and Wetherbe's INFORMATION TECHNOLOGY FOR MANAGEMENT, Second Edition Updates, shows readers how to harness the power of today's information technologies for strategic advantage.
With a strong focus on managerial issues, the authors explain why IT plays an essential role in any organization's success and how different functional areas can use IT to facilitate problem solving , increase productivity and quality, improve customer service, and enable business process reengineering. Throughout the book, fascinating "war stories" and real-world examples make concepts come alive. And a Web-based Virtual Company project offers a unique opportunity to put theory into practice.
HERE'S WHAT'S NEW IN THE UPDATE EDITION:
Dr. Efraim Turban obtained his MBA and Ph.D. from the University of California, Berkeley. His industry experience includes eight years as an Industrial Engineer, three of which were spent at General Electric Transformers Plant. He also has extensive consulting experience to small and large corporations as well as to foreign governments.
In his thirty years of teaching, Professor Turban has served as Distinguished Professor at Eastern Illinois University, and as Visiting Professor at Nanyang Technologies University in Singapore. He has also taught at UCLA, USC, Simon Fraser University, Lehigh University, California State University, Long Beach, and Florida International University.
Dr. Ephraim McLean obtained his Bachelor of Mechanical Engineering degree from Cornell University in 1958. After brief service in the U.S. Army Ordinance Corps, he worked for Procter & Gamble Co. for seven years, first in manufacturing management and later as a computer system analyst. In 1965, he left P&G and entered the Sloan School of Management at the Massachusetts Institute of Technology, obtaining his master's degree in 1967 and his doctorate in 1970.
Dr. James Westherbe is the FedEx Professor of Excellence and the Executive Director of the FedEx Center for Cycle Time Research at the University of Memphis, as well as Professor of MIS and the Director of the MIS Research Center at the University of Minnesota. He is internationally known as a dynamic and entertaining speaker, author, and leading authority on the use of computers and information systems to improve organizational performance and competitiveness. He is particularly appreciated for his ability to explain complex technology in straightforward practical terms that can be strategically applied by both executives and general management.
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Book Description TBS, 2009. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110470400323
Book Description TBS. PAPERBACK. Book Condition: New. 0470400323 New Condition. Bookseller Inventory # NEW7.1108709