eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business

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9780470411599: eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
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In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.

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From the Inside Flap:

The Internet is a huge virtual marketplace populated by millionsupon millions of potential customers. It's also flooded with websites, vendors, and businesses—all vying for the attention ofthose millions of potential customers. In this vast and chaoticonline world, how do you get noticed and grow your business?

eBoot Camp gives you the tools to garner the online attentionyour business needs to thrive. Using a combination of search engineoptimization (SEO) techniques, keywords, blogs, e-newsletters,press releases, and other tools, the book shows you how to maximizeyour online exposure and bring in new customers in droves. Best ofall, you can do it all yourself in just a few hours a week, withoutthe hassle or expense of hiring a professional Internetmarketer.

Inside, you'll find more than a dozen different strategies thatwill directly impact your search engine rankings and onlinevisibility. In addition, the book offers tips for maximumeffectiveness, walkthroughs for review and clarification, practiceexercises to apply what you've learned, and real-world case studiesto show you how these tactics have helped businesses succeed.Finally, a wealth of online resources is spread throughout the bookto provide further guidance, support, and ideas.

eBoot Camp gives you everything you need to grow your businessonline. Practical, easy to use, and packed with proven strategies,it helps you expand your presence on the Web, thereby increasingyour site traffic, custom-ers, and sales. Take a short stint ineBoot Camp and win the war for online attention.

From the Back Cover:

PRAISE FOR eBOOT CAMP

"Good tools, good book, good reading!"
—MICHAEL GERBER, author of the #1 New York Times bestsellerThe E-Myth Revisited

"Understanding how to do business on the Internet is anessential part of business today. eBoot Camp is packed withlow-cost, easy-to-implement strategies that will help boost yoursearch engine ranking and drive traffic to your web site. Everysmall business owner and entrepreneur should own a copy."
—T. HARV EKER, author of the #1 New York Times bestsellerSecrets of the Millionaire Mind

"Do you want to ignite your sales and drastically increaseprofits through the Internet? This is the first book that givespractical, easy-to-follow action steps proven to increase trafficto your web site. You'll think Corey Perlman wrote eBoot Camp justfor you."
—SHARON LECHTER, Member of the President's Advisory Councilon Financial Literacy, international bestselling author, coauthorof Three Feet from Gold with The Napoleon Hill Foundation, founderof YOUTHPreneur.com

"Corey Perlman has written a great primer on using technology tomarket effectively. eBoot Camp provides a complete overviewthat is easy to understand and easy to implement. Read this bookfor a quick and concise game plan for using the Internet to growyour business."
—MARK SANBORN, President, Sanborn & Associates, Inc., andbestselling author of The Fred Factor, You Don't Need aTitle to Be a Leader, and The Encore Effect

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9788126523887: eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business

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ISBN 10:  8126523883 ISBN 13:  9788126523887
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Book Description John Wiley and Sons Ltd, United Kingdom, 2009. Hardback. Condition: New. Language: English . Brand New Book. In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur s Internet marketing problem. This do-it-yourself book provides the know-how that s needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website. Seller Inventory # AAH9780470411599

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