Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy

3.55 avg rating
( 33 ratings by Goodreads )
 
9780470432150: Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy

Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company"

Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms.

  • Discover the never-before-told details of Microsoft's secret two-year negotiations with Red Hat and Novell that led to the world's first intellectual property peace treaty and technical collaboration with the open source community
  • Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner
  • Offers an extraordinary behind-the-scenes view of the high-level deliberations of the company's senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company's new collaborative direction

There are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today's era of "open innovation." Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.

"synopsis" may belong to another edition of this title.

From the Inside Flap:

Burning the Ships: Intellectual Property and the Transformation of Microsoft

At the start of this decade, Microsoft was on the defensive-beset on all sides by anti-trust suits and costly litigation, and viewed by many in the technology industry as a monopolist and market bully. How was it going to survive and succeed in the emerging new era of "open innovation," where collaboration and cooperation between firms, rather than market conquest, would be the keystones of success?

This was the challenge facing Microsoft founder and Chairman Bill Gates. But "like Cortez burning his ships at the shores of the New World," Gates decided to embrace the change that was needed. He recruited Marshall Phelps-the legendary "godfather" of intellectual property who had turned IBM's IP portfolio into a $2-billion-a-year gold mine-out of retirement and into the cauldron of controversy that was Microsoft. Only this time Phelps's mission was infinitely more challenging than simply making money from IP. It was to help reform Microsoft's "man the barricades" culture, encourage the company to abandon its fortress mentality around its technology and share it with others for mutual benefit, and use intellectual property not as a weapon of competitive warfare but as a bridge to collaboration with other firms instead.

Here, for the first time (and 500 collaboration deals later), is the inside story of what one analyst has called "the biggest change Microsoft has undergone since it became a multinational company."

In this book, authors Marshall Phelps and David Kline take the reader inside the dramatic struggle within Microsoft to find a new direction. They offer an extraordinary behind-the-scenes view of the high-level deliberations of the company's senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company's new collaborative direction, and the company's controversial top-secret partnership-building efforts with major open source companies and others around the world. Nothing was held back from this book save for information specifically prohibited from disclosure by confidentiality agreements that Microsoft signed with other companies. Indeed, the degree of access to Microsoft's inner workings granted to the authors-and the honest self-criticism offered by Microsoft leaders and employees alike-was unprecedented in the company's thirty-four-year history.

There are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today's era of "open innovation." Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.

From the Back Cover:

Praise for Burning the Ships: Intellectual Property and the Transformation of Microsoft

"Told with a litigator's attention to detail, Burning the Ships recounts the journey that forced Microsoft to face its own 'succeed or die' moment. It's a powerful high-stakes lesson in strategy and survival that speaks volumes to business leaders of all stripes about the courage required to embrace radical business transformation."
William J. Amelio, President and CEO, Lenovo

"Intellectual property does not show up on your balance sheet, and your board of directors would not recognize it if it were set out on a table in the lobby. But do not kid yourself: in an era of ever-commoditizing supply and distribution, IP is the essential fabric out of which your competitive advantage will be fashioned. Burning the Ships gives you an insider's look into how this engine of economic returns operates and what you can do to maintain it."
Geoffrey A. Moore, author, Crossing the Chasm and Dealing with Darwin

"It would be difficult to overestimate the influence that Marshall Phelps has had on corporate thinking in regard to intellectual property. Simply put, he is the one we look to for guidance in such matters. Burning the Ships will be widely read in Japan and Europe as well as America."
Michio Naruto, former vice chairman, Fujitsu Corporation

"Phelps and Kline offer us a first look at tomorrow's business strategy, which of necessity involves the collaborative use of intellectual property. Don't miss out on the chance to see what future business leaders will be thinking about."
Nathan Myhrvold, CEO, Intellectual Ventures

"Academics have spilled a good deal of ink over the past fifteen years on the question of how intellectual property can be deployed to enhance innovation and enterprise success. Finally we're getting the skinny on this vital issue—not just from someone who's been in the trenches, but from Marshall Phelps himself, the man who revolutionized and set the standard for the management of intellectual property across the whole information technology sector."
Wesley Marc Cohen, PhD, Frederick C. Joerg Professor of Business Administration, Professor of Strategy, Economics, and Management, Center for Entrepreneurship and Innovation, Fuqua School of Business, Duke University

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 32.50
US$ 28.05

Convert Currency

Shipping: FREE
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Marshall Phelps, David Kline
Published by John Wiley and Sons Ltd, United Kingdom (2009)
ISBN 10: 0470432152 ISBN 13: 9780470432150
New Hardcover Quantity Available: 1
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons Ltd, United Kingdom, 2009. Hardback. Book Condition: New. Language: English . Brand New Book. Now in paperback, the inside story of the greatest transformation of Microsoft since it became a multinational company Marshall Phelps s remarkable eyewitness story offers lessons for any executive struggling with today s innovation and intellectual property challenges. Burning the Ships offers Phelps s dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms. Discover the never-before-told details of Microsoft s secret two-year negotiations with Red Hat and Novell that led to the world s first intellectual property peace treaty and technical collaboration with the open source communityWitness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partnerOffers an extraordinary behind-the-scenes view of the high-level deliberations of the company s senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company s new collaborative direction There are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today s era of open innovation. Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth. Bookseller Inventory # FLT9780470432150

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 28.05
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Marshall Phelps; David Kline (Purdue Univ., West Lafayette, Indiana)
Published by John Wiley and Sons
ISBN 10: 0470432152 ISBN 13: 9780470432150
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description John Wiley and Sons. Book Condition: New. Brand New. Bookseller Inventory # 0470432152

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.56
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

3.

Marshall Phelps, David Kline
Published by Wiley (2009)
ISBN 10: 0470432152 ISBN 13: 9780470432150
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Wiley, 2009. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0470432152

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 28.71
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Marshall Phelps, David Kline
Published by John Wiley and Sons Ltd, United Kingdom (2009)
ISBN 10: 0470432152 ISBN 13: 9780470432150
New Hardcover Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons Ltd, United Kingdom, 2009. Hardback. Book Condition: New. Language: English . Brand New Book. Now in paperback, the inside story of the greatest transformation of Microsoft since it became a multinational company Marshall Phelps s remarkable eyewitness story offers lessons for any executive struggling with today s innovation and intellectual property challenges. Burning the Ships offers Phelps s dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms. Discover the never-before-told details of Microsoft s secret two-year negotiations with Red Hat and Novell that led to the world s first intellectual property peace treaty and technical collaboration with the open source communityWitness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partnerOffers an extraordinary behind-the-scenes view of the high-level deliberations of the company s senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company s new collaborative direction There are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today s era of open innovation. Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth. Bookseller Inventory # FLT9780470432150

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 39.72
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Marshall Phelps, David Kline
Published by John Wiley and Sons Ltd, United Kingdom (2009)
ISBN 10: 0470432152 ISBN 13: 9780470432150
New Hardcover Quantity Available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons Ltd, United Kingdom, 2009. Hardback. Book Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Now in paperback, the inside story of the greatest transformation of Microsoft since it became a multinational company Marshall Phelps s remarkable eyewitness story offers lessons for any executive struggling with today s innovation and intellectual property challenges. Burning the Ships offers Phelps s dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms. Discover the never-before-told details of Microsoft s secret two-year negotiations with Red Hat and Novell that led to the world s first intellectual property peace treaty and technical collaboration with the open source communityWitness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partnerOffers an extraordinary behind-the-scenes view of the high-level deliberations of the company s senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company s new collaborative direction There are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today s era of open innovation. Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth. Bookseller Inventory # BZV9780470432150

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 39.83
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Phelps, Marshall, Kline, David
Published by Wiley (2009)
ISBN 10: 0470432152 ISBN 13: 9780470432150
New Hardcover Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Wiley, 2009. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110470432152

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 39.14
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

7.

Marshall Phelps; David Kline
Published by Wiley (2009)
ISBN 10: 0470432152 ISBN 13: 9780470432150
New Hardcover First Edition Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Wiley, 2009. Hardcover. Book Condition: New. book. Bookseller Inventory # M0470432152

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 43.86
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

Phelps, Marshall; Kline, David
Published by Wiley
ISBN 10: 0470432152 ISBN 13: 9780470432150
New Hardcover Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Wiley. Hardcover. Book Condition: New. 0470432152 New Condition. Bookseller Inventory # NEW7.0177978

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 59.99
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

9.

Phelps, Marshall/ Kline, David
Published by John Wiley & Sons Inc (2009)
ISBN 10: 0470432152 ISBN 13: 9780470432150
New Hardcover Quantity Available: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description John Wiley & Sons Inc, 2009. Hardcover. Book Condition: Brand New. 1st edition. 186 pages. 9.50x6.50x0.75 inches. In Stock. Bookseller Inventory # zk0470432152

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 61.58
Convert Currency

Add to Basket

Shipping: US$ 7.91
From United Kingdom to U.S.A.
Destination, Rates & Speeds