The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (The Jossey-Bass Nonprofit Guidebook Series) - Softcover

Leroux Miller, Kivi

Softcover

ISBN 10: 0470539658 ISBN 13: 9780470539651

Publisher: Jossey-Bass, 2010

Synopsis

A nonprofit's real-world survival guide and nitty-gritty how-to handbook

This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.

• Includes cost-effective strategies and proven tactics for nonprofits
• An ideal resource for thriving during challenging times
• Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit

Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

About this title

About the Author

Kivi Leroux Miller is the founder of NonprofitMarketing Guide.com, one of the leading sources of information and guidance for nonprofit organizations with limited resources. Leroux Miller is a communications consultant, trainer, and blogger. Visit www.nonprofitmarketingguide.com/book for additional resources, tools, and tips that go with this book.

From the Back Cover

The Nonprofit Marketing Guide offers understaffed and underfunded nonprofits no-nonsense, down-to-earth advice that shows you how to shape an effective marketing program that starts from where you are now and grows with your organization. The book is filled with smart, savvy marketing and communications techniques (both offline and online) that combine big-picture management and decision-making strategies with easy-to-apply ideas for implementing successful marketing campaigns that support your organization and cause.

Praise for The Nonprofit Marketing Guide

"This book is filled with practical advice, tips, and checklists―everything you need in one book to help your nonprofit organization create and implement a marketing plan that gets results!"
―Beth Kanter, blogger, Beth's Blog, and coauthor, The Networked Nonprofit

"Brilliant and comprehensive! Kivi Leroux Miller covers all the bases in this lively and insightful guide to marketing for nonprofit organizations. The breadth of her experience on both sides of the consultant-client divide shows clearly here. If you're responsible for marketing and communications and stretched to the limit and beyond, buy this book. You'll soon see how much easier your job becomes."
―Mal Warwick, author, Fundraising When Money Is Tight and How to Write Successful Fundraising Letters

"The Nonprofit Marketing Guide provides needed direction for busy nonprofit professionals who find themselves doing multiple jobs without time to focus on effective marketing and communications. This book relieves the feeling of being overwhelmed and provides strategic direction for our valuable resources of time and money."
―Allison Treppa, director of marketing and communications, Michigan Nonprofit Association

"As a tiny nonprofit with a total budget of about $100,000, we obviously have very little set aside for marketing. Kivi understands our situation and provides practical, useful, low-cost marketing advice that produces great results."
―Danielle Denhardt, board of directors, Fancy Cats Rescue Team

Edition details

• Publisher: Jossey-Bass
• Publication date: 2010
• Language: English
• ISBN 10: 0470539658
• ISBN 13: 9780470539651
• Binding: Paperback
• Edition number: 1
• Number of pages: 256