The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice

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9780470554999: The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice
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This cutting edge and comprehensive book—with contributionsfrom the star faculty of Cornell University's School of HotelAdministration—offers the latest thinking on the bestpractices and strategies for hospitality management. A must forstudents and professionals seeking to enter or expand their reachin the hospitality industry, The Cornell School of HotelAdministration on Hospitality delivers the authoritative advice youneed to:

  • Develop and manage a multinational career and become a leader inthe hospitality industry

  • Maximize profits from franchise agreements, managementcontracts, and leases

  • Understand and predict customer choices, and motivate your staffto provide outstanding service

  • Manage hospitality businesses and the real estate underlying thebusinesses

  • Control costs, coordinate branding strategy, and manageoperations across multiple locations

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From the Inside Flap:

The world's leading school of hotel administration now offers acom-prehensive overview of the hospi-tality industry. Comprised ofcontributions from twenty-eight Cornell University faculty members,The Cornell School of Hotel Administration on Hospitality outlinesall of the best practices and hospitality management strategiesthey teach to their students.

Cornell's book covers cutting edge thinking and practice withinfour key areas in the hospitality industry. The first sectionoutlines your career path in hospitality. How do you break in? Howdo you develop yourself to become a leader? Learn the key skills,knowledge, and personality traits that will make this career a goodfit for you. Section 2 explains how to attract the right customers,deliver the service they expect, and set the right price, all whilemanaging employees to achieve your firm's goals.

Section 3 focuses on how to achieve success by owningbusinesses, owning real estate underlying the businesses, or both,with an emphasis on profitability and cash flow. The final sectioncovers the requirements for success at the corporate office: choosethe right strategy, manage your brand, coordinate information,control costs, and implement the right systems to achieve successat multiple locations simultaneously.

Cornell University's School Of Hotel Administration, the firstcollegiate program in hospitality management, was founded in 1922.Today, it is regarded as the world leader in its field.

About the Author:

Michael C. Sturman is a Professor of Management and theKenneth and Marjorie Blanchard Professor of Human Resources atCornell University's School of Hotel Administration. His currentresearch focuses on the impact of human resource management onorganizational performance and other job performance issues. He haswritten over one hundred articles, and is coauthor of ManagingQuality Service in Hospitality: How Organizations AchieveExcellence in the Guest Experience.

Jack B. Corgel is a full professor at the School of HotelAdministration and served as the first director of the school'sCenter for Hospitality Research. He consults with PKF HospitalityResearch, where he helps develop new products for the hotelindustry based on property-level financial performance.

Rohit Verma is a Professor of Service OperationsManagement at the School of Hotel Administration, and also servesas the Executive Director for the Center for Hospitality Research(CHR). He has published over fifty articles in prestigious businessjournals, written numerous CHR research reports, and routinelypresents at major industry con-ferences. He is coauthor ofOperations and Supply Chain Management for the 21st Century.

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