Facebook Marketing: An Hour a Day - Softcover

Treadaway, Chris; Smith, Mari

Softcover

ISBN 10: 0470569646 ISBN 13: 9780470569641

Publisher: Sybex Inc, 2010

Synopsis

Helps readers quickly get up to speed on today's Facebook conventions and demographics and then gain an understanding of the various strategic and implementation issues they must consider, explaining each step for setting realistic goals, defining metrics, developing reports and acquiring corporate buy-in. Original.

About this title

About the Author

Chris Treadaway is founder and CEO of Notice Technologies, a provider of local, real-time advertising platforms for newspapers, television, and other local media companies. He is also managing director of Ultrastart, a social media consulting firm that has worked with companies such as Microsoft, Land Rover, Wiley Publishing, and the city of Austin, Texas. He blogs regularly on entrepreneurship and social media issues at treadaway.typepad.com and on Twitter at www.twitter.com/ctreada.

Mari Smith is President of the International Social Media Association and runs her own vibrant social media consultancy specializing in helping business owners, authors, and celebrity clients increase their profits with Facebook and Twitter integration. FastCompany.com dubbed Mari "the Pied Piper of Facebook" and ClickZ named Mari as one of 20 Social Media All-Stars. Mari is an in-demand international social media keynote speaker and trainer and has a popular Facebook fan page at http://facebook.com/marismith.

From the Back Cover

Create an Integrated, Effective Facebook Strategy for Your Organization, A Step-by-Step Guide

Put Facebook to work for your organization with this savvy guide that shows you how to develop, implement, and measure a successful Facebook marketing campaign from start to finish.

Packed with smart tactics and invaluable tips, this unique book shows you how to leverage everything Facebook has to offer, from events and applications to pay-per-click advertising, analytics, Facebook Connect, and much more. See how other companies are succeeding, find out what to do and what not to do, and produce a winning campaign with this hands-on guide.

• Understand how Facebook fits into the social media landscape

• Develop your strategy, identify the numbers that matter, map them to business goals, and define your metrics

• Learn about Fan Pages and Groups and establish a winning corporate presence

• Create a following with compelling content, Facebook ads, contests, events, and more

• Integrate Facebook Connect to add social media features to your website

• Use analytics to monitor and test your results so you can see what's working with your target audience

• Create clear, effective Microsoft Excel dashboards for reporting results

You'll also find:

• Advanced Facebook features and capabilities, including applications

• Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid

• Information about valuable third-party resources and links

• A look at the future of Facebook marketing from industry luminaries

Praise for Facebook Marketing: An Hour a Day

"By reading and using FBMHD, social savvy marketers gain the strategies, tactics and tools to cross the chasm from a hope-it-works community to a well-performing channel for marketing and communications."
Adam Weinroth, VP of Strategic Marketing, Demand Media

"If you want to learn how to tap the communications tool of choice for hundreds of millions of people around the world, study Facebook Marketing. The real-world examples from organizations of all kinds are especially valuable for those who still need to be convinced (like your boss)."
David Meerman Scott, bestselling author of The New Rules of Marketing & PR, now published in 24 languages

"This book walks the walk. It shows marketers at all levels how to roll up their sleeves, jump in, and get winning results quickly."
Brian Goldfarb, Director, Developer Platform, Microsoft

Edition details

• Publisher: Sybex Inc
• Publication date: 2010
• Language: English
• ISBN 10: 0470569646
• ISBN 13: 9780470569641
• Binding: Paperback
• Number of pages: 291