People Buy You: The Real Secret to what Matters Most in Business

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9780470599112: People Buy You: The Real Secret to what Matters Most in Business
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The ultimate guide to relationships, influence and persuasion in21st century business.

What is most important to your success as a sales or businessprofessional? Is it education, experience, product knowledge, jobtitle, territory, or business dress? Is it your company'sreputation, product, price, marketing collateral, delivery leadtimes, in stock ratios, service guarantees, management strength, orwarehouse location? Is it testimonials, the latest Forbes write up,or brand awareness? Is it the investment in the latest CRMsoftware, business 2.0 tools, or social media strategy?

You could hire a fancy consulting firm, make the list longer,add some bullet points, put it into a PowerPoint presentation, andgo through the whole dog and pony show. But at the end of the daythere will be only one conclusion... None of the above!You see, the most important competitive edge for today's businessprofessionals cannot be found on this list, your resume, or in anyof your company's marketing brochures.

If you want to know the real secret to what matters most inbusiness, just look in the mirror. That's right, it's YOU. Do theseother things matter? Of course they do, but when all things areequal (and in the competitive world we live in today, things almostalways are) People Buy You.

Your ability to build lasting business relationships that allowyou to close more deals, retain clients, increase your income, andadvance your career to rise the top of your company or industry,depends on your skills for getting other people to like you, trustyou, and BUY YOU.

This break-through book pushes past the typical focus onmechanics and stale processes found in so many of today's sales andbusiness books, and goes right to the heart of what matters most in21st century business. Offering a straight forward,actionable formula for creating instant connections with prospectsand customers, People Buy You will enable you to achieve awhole new level of success in your sales and business career.You'll discover:

  • Three relationship myths that are holding you back
  • Five levers that open the door to stronger relationships thatquickly increase sales, improve retention, increase profits andadvance your career
  • The real secret to making instant emotional connections thateliminate objections and move buyers to reveal their real problemsand needs
  • How to anchor your business relationships and create loyalcustomers who will never leave you for a competitor
  • How to build your personal brand to improve your professionalpresence and stand-out in the market place

People Buy You is the new standard in the art ofinfluence and persuasion. Few books have tackled the subject ofinterpersonal relationships in the business world in such apractical and down-to-earth manner, breaking what many perceive asa complex and frustrating process into easy, actionable steps thatanyone can follow.

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From the Back Cover:

Praise for People Buy You

"People Buy You is not just a self-evident truth, it'syour opportunity to discover why and how. Jeb Blount has written aneasy-to-understand and easy-to-apply set of principles and actionsthat can help you earn more the minute you read them."
Jeffrey Gitomer, author of Little Red Book ofSelling

"Jeb Blount has written a practical, powerful book that willhelp any sales professional make more sales than everbefore."
Brian Tracy, author of The Psychology ofSelling

"Jeb Blount nails it in People Buy You. When you turnyourself into the competitive differentiator, you'reunstoppable."
Jill Konrath, author of SNAP Selling andSelling to Big Companies

"Becoming a business leader or a sales champion transcends yourability to memorize a sales script or follow a regimented system.The real secret to unprecedented success starts with adopting thispredominant universal law: who you are is always more importantthan what you do. In People Buy You, Jeb has effectivelyencapsulated this critical level of thinking. He delivers practicalstrategies to drive more sales and get more of what matters most inyour life and career by leveraging your ultimate, authenticcompetitive edge—YOU!"
Keith Rosen, executive sales coach and author of theaward-winning Coaching Salespeople into Sales Champions

"People Buy You is groundbreaking because it runs counterto all the other 'sales' books currently being written that ignorecommon sense. That people matter most."
Bob Beaudine, author of The Power of Who!

"People Buy You should be required reading for anyprofessional who wants to sell more, sell faster, and build apowerful brand that people talk about and refer others to. Jebbreaks all sales myths, while exploring the right way to growrelationships, influence, and persuasion in the new economy."
Dan Schawbel, author of Me 2.0: Build a PowerfulBrand to Achieve Career Success

From the Inside Flap:

What is most important to your success as a sales or businessprofessional? Many people will tell you that it's all aboutcrafting the right pitch, making more cold calls, or having apowerful closing technique. Some will say that it's education,experience, product knowledge, job title, territory, or businessdress. Others argue that it's your company's reputation, brandawareness, product, price, or service guarantees. There are eventhose who say it is an investment in the latest CRM software, Sales2.0 tools, or your social media strategy. Jeb Blountsays—none of the above!

The truth is, success is powered by your ability to solve theproblems of your customer. When you solve problems, your job isdone, and the sale is made. But how do you get to that point?

An expert with decades of experience in the sales trenches, JebBlount has learned that successful sales are built around a solidknowledge of people—how they are motivated to buy and howthey can respond positively to the right approach. In People BuyYou, Blount provides a commonsense system, based in solid salespsychology, that will help you:

  • Overcome three relationship myths that are holding youback
  • Use five levers that open the door to stronger relationshipsthat quickly increase sales, improve retention, increase profits,and advance your career
  • Make instant emotional connections that eliminate objectionsand move buyers to reveal their real problems and needs
  • Anchor your business relationships and create loyal customerswho will never leave you for a competitor
  • Build your personal brand to improve your professional presenceand stand out in the marketplace

With strategies, stories, and fascinating examples of salessuccesses (and failures), Blount shows you how to evaluate yourrelationship tactics, customize a strategy that works for yourbusiness, and create the sales success of your dreams.

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Jeb Blount
Published by John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470599111 ISBN 13: 9780470599112
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Book Description John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Condition: New. 1. Auflage. Language: English. Brand new Book. The ultimate guide to relationships, influence and persuasion in 21st century business. What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy? You could hire a fancy consulting firm, make the list longer, add some bullet points, put it into a PowerPoint presentation, and go through the whole dog and pony show. But at the end of the day there will be only one conclusion None of the above! You see, the most important competitive edge for today's business professionals cannot be found on this list, your resume, or in any of your company's marketing brochures. If you want to know the real secret to what matters most in business, just look in the mirror. That's right, it's YOU. Do these other things matter?Of course they do, but when all things are equal (and in the competitive world we live in today, things almost always are) People Buy You. Your ability to build lasting business relationships that allow you to close more deals, retain clients, increase your income, and advance your career to rise the top of your company or industry, depends on your skills for getting other people to like you, trust you, and BUY YOU. This break-through book pushes past the typical focus on mechanics and stale processes found in so many of today's sales and business books, and goes right to the heart of what matters most in 21st century business. Offering a straight forward, actionable formula for creating instant connections with prospects and customers, People Buy You will enable you to achieve a whole new level of success in your sales and business career.You'll discover: * Three relationship myths that are holding you back * Five levers that open the door to stronger relationships that quickly increase sales, improve retention, increase profits and advance your career * The real secret to making instant emotional connections that eliminate objections and move buyers to reveal their real problems and needs * How to anchor your business relationships and create loyal customers who will never leave you for a competitor * How to build your personal brand to improve your professional presence and stand-out in the market place People Buy You is the new standard in the art of influence and persuasion. Few books have tackled the subject of interpersonal relationships in the business world in such a practical and down-to-earth manner, breaking what many perceive as a complex and frustrating process into easy, actionable steps that anyone can follow. Seller Inventory # AAH9780470599112

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Jeb Blount
Published by John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470599111 ISBN 13: 9780470599112
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Book Description John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Condition: New. 1. Auflage. Language: English. Brand new Book. The ultimate guide to relationships, influence and persuasion in 21st century business. What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy? You could hire a fancy consulting firm, make the list longer, add some bullet points, put it into a PowerPoint presentation, and go through the whole dog and pony show. But at the end of the day there will be only one conclusion None of the above! You see, the most important competitive edge for today's business professionals cannot be found on this list, your resume, or in any of your company's marketing brochures. If you want to know the real secret to what matters most in business, just look in the mirror. That's right, it's YOU. Do these other things matter?Of course they do, but when all things are equal (and in the competitive world we live in today, things almost always are) People Buy You. Your ability to build lasting business relationships that allow you to close more deals, retain clients, increase your income, and advance your career to rise the top of your company or industry, depends on your skills for getting other people to like you, trust you, and BUY YOU. This break-through book pushes past the typical focus on mechanics and stale processes found in so many of today's sales and business books, and goes right to the heart of what matters most in 21st century business. Offering a straight forward, actionable formula for creating instant connections with prospects and customers, People Buy You will enable you to achieve a whole new level of success in your sales and business career.You'll discover: * Three relationship myths that are holding you back * Five levers that open the door to stronger relationships that quickly increase sales, improve retention, increase profits and advance your career * The real secret to making instant emotional connections that eliminate objections and move buyers to reveal their real problems and needs * How to anchor your business relationships and create loyal customers who will never leave you for a competitor * How to build your personal brand to improve your professional presence and stand-out in the market place People Buy You is the new standard in the art of influence and persuasion. Few books have tackled the subject of interpersonal relationships in the business world in such a practical and down-to-earth manner, breaking what many perceive as a complex and frustrating process into easy, actionable steps that anyone can follow. Seller Inventory # AAH9780470599112

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Book Description John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Condition: New. 1. Auflage. Language: English. Brand new Book. The ultimate guide to relationships, influence and persuasion in 21st century business. What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy? You could hire a fancy consulting firm, make the list longer, add some bullet points, put it into a PowerPoint presentation, and go through the whole dog and pony show. But at the end of the day there will be only one conclusion None of the above! You see, the most important competitive edge for today's business professionals cannot be found on this list, your resume, or in any of your company's marketing brochures. If you want to know the real secret to what matters most in business, just look in the mirror. That's right, it's YOU. Do these other things matter?Of course they do, but when all things are equal (and in the competitive world we live in today, things almost always are) People Buy You. Your ability to build lasting business relationships that allow you to close more deals, retain clients, increase your income, and advance your career to rise the top of your company or industry, depends on your skills for getting other people to like you, trust you, and BUY YOU. This break-through book pushes past the typical focus on mechanics and stale processes found in so many of today's sales and business books, and goes right to the heart of what matters most in 21st century business. Offering a straight forward, actionable formula for creating instant connections with prospects and customers, People Buy You will enable you to achieve a whole new level of success in your sales and business career.You'll discover: * Three relationship myths that are holding you back * Five levers that open the door to stronger relationships that quickly increase sales, improve retention, increase profits and advance your career * The real secret to making instant emotional connections that eliminate objections and move buyers to reveal their real problems and needs * How to anchor your business relationships and create loyal customers who will never leave you for a competitor * How to build your personal brand to improve your professional presence and stand-out in the market place People Buy You is the new standard in the art of influence and persuasion. Few books have tackled the subject of interpersonal relationships in the business world in such a practical and down-to-earth manner, breaking what many perceive as a complex and frustrating process into easy, actionable steps that anyone can follow. Seller Inventory # BTE9780470599112

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