Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business

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9780470599266: Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business

It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies. This book relies on well-known case studies about businesses that illustrate how social principles and strategies can help organizations to:

  • Integrate social skills into existing managerial and leadership practices
  • Overcome some of the common risks and objections that are often cited as obstacles to becoming a successful social enterprise
  • Adopt new forms of social leadership across the entire organization
  • Attain social intelligence by listening, understanding, and measuring outcomes of your investment in relationships with customers, employees and partners
  • Realize tangible economic benefits and ROI from new product and service offerings Social Nation provides readers with an opportunity to join the Social Nation community and share experiences with other leaders and social individuals.

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From the Back Cover:

Praise for SOCIAL NATION

"Barry Libert is showing us all how to win by getting from me to we in our social world."
John Kosner, Senior Vice President and General Manager, ESPN Digital Media

"Social Nation is a must-read for business leaders striving to reset the rules of the game."
Dwayne H. Spradlin, President and Chief Executive Officer, InnoCentive, Inc.

"Barry Libert is a collaboration pioneer, not just as a thinker but as a practitioner who is curating some of the most significant communities in business. Read Social Nation for his wisdom about how today's companies can use social media for success."
Don Tapscott, author of fourteen books including (with Anthony Williams)MacroWikinomics: Rebooting Business and the World

Harness social media connectedness andmake your business personal. Join the social revolution at socialnationbook.com.

The future of business is about building communities for customers, employees, and partners. Social Nation demonstrates just how important emotional and social connections are to attracting and keeping customers, motivating employees, and growing a more profitable, viable business. To build your own Social Nation, this book gives you a complete toolbox, including seven principles for creating a successful social strategy, as well as an assessment that helps you apply your skills and talents to today's networked world.

Pick up Social Nation and embrace this new revolution, its innovative technologies, and the fresh revenue sources that will transform your organization.

About the Author:

BARRY LIBERT is the founder and CEO of Mzinga, a company that provides social software that manages two billion conversations a month for 15,000 communities on behalf of 300 well-known companies. He has coauthored four popular business books on information and social networks.

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Book Description John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Book Condition: New. 1. Auflage. Language: English . Brand New Book. It s time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you ll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies. This book relies on well-known case studies about businesses that illustrate how social principles and strategies can help organizations to: * Integrate social skills into existing managerial and leadership practices * Overcome some of the common risks and objections that are often cited as obstacles to becoming a successful social enterprise * Adopt new forms of social leadership across the entire organization * Attain social intelligence by listening, understanding, and measuring outcomes of your investment in relationships with customers, employees and partners * Realize tangible economic benefits and ROI from new product and service offerings Social Nation provides readers with an opportunity to join the Social Nation community and share experiences with other leaders and social individuals. Bookseller Inventory # AAH9780470599266

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Book Description John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Book Condition: New. 1. Auflage. Language: English . Brand New Book. It s time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you ll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies. This book relies on well-known case studies about businesses that illustrate how social principles and strategies can help organizations to: * Integrate social skills into existing managerial and leadership practices * Overcome some of the common risks and objections that are often cited as obstacles to becoming a successful social enterprise * Adopt new forms of social leadership across the entire organization * Attain social intelligence by listening, understanding, and measuring outcomes of your investment in relationships with customers, employees and partners * Realize tangible economic benefits and ROI from new product and service offerings Social Nation provides readers with an opportunity to join the Social Nation community and share experiences with other leaders and social individuals. Bookseller Inventory # AAH9780470599266

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